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At Rapala®, we feel it’s our responsibility to provide anglers with their tools of the trade. The lures and tackle they need to be effective anglers. We don’t take that responsibility lightly. In fact, it’s our mission to always maintain the integrity of design and manufacturing that has become our trademark – and our promise that Rapala® will never reach the eager hands of an angler if it is not extremely effective at catching fish.
Rapala Blog