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Effective Date: February 6, 2015
We want you to be informed of our privacy practices. The following applies to www.rapala.com and covers how we collect and use the information we receive. This is only a summary. For more information, please read our complete Privacy Policy
What Information is Collected
How Information Is Used
How Information Is Shared
Your Choices
How is Information Protected
Important Information
How to Contact Us
Questions about our privacy policy or about our handling of your information may be sent via e-mail to privacy@rapala.com.
Introduction
This privacy policy (together with our Terms and Conditions of Use and Terms and Conditions of Sale and any other documents referred to therein) describes the personal information that we collect from you, or that you provide on the www.rapala.com ("Site") and how that information may be used or disclosed by us. The terms, “we,” “us” and “our” as used herein refers to Normark Corporation, d/b/a Rapala USA (“Rapala”).
This policy does not apply to information collected on any third-party site that may link to or be accessible from our Site.
Please read the following carefully to understand our policies and practices regarding your personal information and how we will treat it. By using or accessing our Site, you agree to this Privacy Policy and the collection and use of your personal information in accordance with this Privacy Policy. This Privacy Policy may change from time to time and your continued use of our Site is deemed to be acceptance of such changes, so please check this Privacy Policy frequently for updates.
If you choose to visit our Site, your visit and any dispute over privacy is subject to this Privacy Policy, our Terms of Use and our Terms and Conditions of Sale, including limitations on damages, resolution of disputes, and application of the law of the State of Minnesota. If you have any concern about privacy at Rapala, please contact us at privacy@rapala.com with a thorough description, and we will try to resolve it. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.
Children Under the Age of 13
Our Site is not intended for children under 13 years of age. No one under age 13 may provide any personal information to our Site. We do not knowingly collect personal information from children under 13. If you are under 13, please do not register on our Site, make any purchases through our Site or send any information about yourself to us, including your name, address, telephone number or e-mail address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us..
Information We Collect About You
We collect several types of information from and about users of our Site, including:
We may collect and use the following information that you provide to us:
Usage Details and IP Addresses. As you navigate through our Site, we may also collect details of your visits to our Site, including, but not limited to, traffic data, location data, logs and other communication data, as well as information about your computer and internet connection, including your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' equipment, browsing actions and patterns, and does not identify any individual.
Cookies. For the same reason, we may obtain information about your general internet usage by using cookies. A cookie is a small file stored on the hard drive of your computer. Use of cookies help us to improve our Site and to deliver a better and more personalized service by enabling us to:
You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
Indirect Collection - Social Networking
This Site permits you, or may permit you in the future, to use a third party social networking platform such as Facebook, Pinterest, Twitter, and Google+. This includes use of social media plugins such as Facebook “Like”, Tweet, Pinterest “Pin,” Google “+1” buttons, etc. When you use social networking platforms and plugins, you share your information with them and their privacy policy applies to disclosure of such information. In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of this Site. Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising. Please note that their own privacy polices apply and we encourage you to read them. We may add new social networking plugins and buttons to our websites from time to time.
Indirect Collection - Third Party Advertising Services
We may employ over time various different advertising or remarketing services that serve you targeted advertisements to make your online experience more personalized and focused to your interests. These services may place a remarketing pixel and/or web beacon on the Site in order to recognize your browser and serve advertisements that relate to prior searches and activities you participate in on the Site. We will not run interestbased advertising campaigns that collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers and credit card numbers. We will not use or associate personally identifiable information with remarketing lists, cookies, data feeds or other anonymous identifiers. We will not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from the ad or its landing page(s). Analytical data collected or supplied to us is kept anonymous and not associated with any PII.
We will not share any personally identifiable information with third party marketers through our remarketing tag or any product data feeds which might be associated with our ads.
We may use third party services to manage these technologies and to serve advertisements on our Site. For example, we may employ technology that pairs specific advertisements on our Site and others with searches that you run on our Site. These services may collect data through cookies and through our implementation of Google Analytics and AdWords. These tools and technologies collect and analyze certain types of information, including, but not limited to, cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
We use the following Google Analytics features, and may incorporate others in the future:
User Contributions
You are responsible for any content, including personal information, that you contribute to be published or displayed (hereinafter, "Posted") on our Site, or transmit to other users of our Site (collectively, "User Contributions"). Your User Contributions are Posted on and transmitted to other users of our Site at your own risk. Although you may set certain privacy settings for removal, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access and use of information provided on our Site, including User Contributions, is governed by our Terms & Conditions of Use and known or suspected violations should be reported to privacy@rapala.com.
Uses Made of the Information
We use information that we collect about you or that you provide to us, including any personal information, in the following ways:
Product and Service Fulfillment
Our Marketing Purposes
Internal Operations
Legal Compliance
To carry out our obligations and enforce our legal rights or in response to legal actions.
Related Companies
We will share your personal information with our related companies, such as the sharing of information with our parent company, and companies affiliated with our Site such as MarCum.
We may disclose personal information that you provide via our Site to the following third parties:
We may also disclose your personal information to third parties to:
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
You should review this Privacy Policy carefully, because if you do not agree with our practices, your ultimate choice is not to use our Site. Remember, by using any part of our Site, you accept and agree to our privacy practices, our Terms & Conditions of Use and our Terms and Conditions of Sale. If we update this Privacy Policy, your continued use of our Site (following the posting of the revised Privacy Policy) means that you accept and agree to the terms of the revised privacy policy.
Financial Information
When asked to submit personal billing information, it is important to know that this information is used only for payment processing verification. We do not distribute, sell or otherwise exploit this information in any way. For security reasons complete credit card numbers are never saved or stored. The financial information we receive from you will only be used to process your transactions and will never be shared with any other party, except as necessary to process your transaction and as required by law. Your information will be safeguarded in strict compliance with federal standards for non-public personal information.
Accessing and Correcting Your Personal Information
You can review and update your personal information by logging into our Site and visiting the My Account profile page and making changes. If you have forgotten your password, once you have tried to register and failed, you can click on the "Forgot your password?" link to reach a page on which you can submit your e-mail address. Your user name and password then will be e-mailed to you.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to privacy@rapala.com or write us at: 10395 Yellow Circle Drive, Minnetonka, MN 55343.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Links to Other Websites
Our Site may contain links to other websites. Each of these linked websites maintains its own independent privacy policies. We do not control and are not responsible for the privacy policies or the content of those websites. When you leave our Site and access websites of third parties, the privacy policies of the parties maintaining those websites shall control and we shall have no responsibility for the content or privacy practices of any third party website.
Disclaimer of Liability
Under no circumstances shall we be liable for any damages, including, but not limited to, direct, indirect, special, incidental, consequential or exemplary damages, that result from the use of the information or materials posted to or collected as a result of the user’s accessing our Site, even if we have been advised of the possibility of such damages.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page and our Site’s home page. If we make material changes to this privacy policy, we will notify you through a notice on our home page. The date the privacy policy was last revised is identified at the top of the page.
Choice/Opt-Out
To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from us for you to let us know that you have chosen to stop receiving such email messages from us.
Do Not Track
Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Site does not support DNT codes. However, except in the case of analytics cookies described above, our Site limits tracking to the internal uses described above and does not enable the tracking of our users across multiple websites. Except in the case of analytics cookies described above, our Site does not track your use across multiple websites, however, other websites to which we link may. Please review their privacy policies to understand how you may be tracked.
Enforcement/Redress
If for some reason you believe that we have not adhered to this privacy policy, please notify us at privacy@rapala.com. We will do our best to respond to your concerns and, when appropriate, take steps to correct a problem. In any event, if any dispute arises under this privacy policy or through your use of our Site, you agree to be bound by the venue and choice of law provisions of our Terms & Conditions of Use.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Rapala USA
10395 Yellow Circle Drive
Minnetonka, MN 55343
email: privacy@rapala.com
Copyright 2015, Rapala USA, All Rights Reserved
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