Web Accessibility Statement

At Rapala, we feel it’s our responsibility to provide all anglers with their tools of the trade. Just as we take pride in maintaining the integrity of our lures, tackle, and accessories, we are committed to providing the ability for all to access our top-of-the-line products on our website.

Our Accessibility Initiative
We recognize that accessibility is a journey, and we are committed to continually enhancing the accessibility of our site. We’ve adopted the Web Content Accessibility Guidelines (WCAG) 2.0 Level A + AA as our guide for this endeavor. Here you can find just some of the ways we’ve incorporated accessibility into our Rapala community:

• Continual monitoring and testing for accessibility
• Dedicating resources to continuous accessibility improvements
• Engaging with industry-leading accessibility consultants to assist with testing, remediation, and validation

We are Here for You

If you have any questions, concerns, or feedback to improve the accessibility of Rapala, please email us at websupport.usa@rapalavmc.com.

Last Updated: 8/9/2021