Keep on Crushin' with The New Size 3-1/2 and New Colors for "The Mayor"

Having produced huge results on the tourney trail for Rapala’s bass pros over the last couple of seasons, CrushCity’s® flagship swimbait, The Mayor®, is one of the hottest swimbaits on the market. With a new size (3-½ inches) and six bright new walleye colors, The Mayor’s hot streak seems destined to continue.  

It’s no secret that minnow profiles are dominating soft baits at the moment. The new 3-½ inch size of The Mayor is truly the “goldilocks” of swimbaits – not too big and not too small. Bright new Walleye colors include: Black Gold, Fire Flame, Green Perch, Hot Firecracker, Hot Flash, and Purpledescent.   

With its tight action, subtle body rock, and lively tail kick, The Mayor is a wildly versatile swimbait that, bottom line, just catches ‘em. Since day one, The Mayor has been exceptional at crushing big bass. The new 3-½ inch size and hot new colors will enable walleye and even inshore anglers to get in on the action.   

Designed in collaboration with Jacob Wheeler, and launched in 2023, Rapala’s® CrushCity™ Softbaits have more than lived up to their name. They’ve helped Rapala pros rack up huge tourney wins worth over $3M in earnings and recreational anglers worldwide hook up with more and bigger fish. And The Mayor has been right there in the thick of the fish-crushing action from the very beginning. 

The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Its soft paddle tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.

Smart Injection Technology™ combines custom combinations of color, flake, salt and scent, that are added precisely where needed for the perfect presentation. 

Available now in 24 colors.