In the Spirit of fishing openers, It’s Billboard Season!

The 2025 Fishing Season is upon us, and once again, Rapala is filling anglers with smiles and cheer to celebrate the passion of Fishing.  Good luck on the Water.

STUCK IN A FISHLESS MARRIAGE? 

This billboard is sure to spark some passionate discussion between couples this summer. Thankfully, Rapala® has a solution to this all-too-common relationship problem.

WORLDWIDE PHENOMINNOW.

From Helsinki, Finland, to Minnetonka, Minnesota, no lure has enjoyed more global success than the Original Floater. No matter where you fish it, this minnow currency is accepted everywhere. Fish just can’t say “No”.

CAST AND YOU SHALL RECEIVE. 

At Rapala, we listen to our fan base by bringing some of the hottest new introductions to fishing year after year.  Over the years, we ask you to “throw it out there and fish bring it back,” and we ask you to “Play fetch with a pig.”  This year, we have a creative twist in how effective Rapala can be on the water.  

THE MINNOW LISA. 

For decades, fish have been drawn to Rapala's lifelike, enigmatic wobble. But unlike the precious real deal hanging in a stuffy museum in Paris, our legendary action invites fish to smash it.

BIG DOCK ENERGY. 

Fishing Season is here!  It’s time to be confident in every cast.  Bring the energy and excitement this season and set the bar high.  And when you land that Big Fish, please #rapalausa on our channels and share the excitement from the dock.