Rapala takes home 4 awards from ICAST
BEST FRESHWATER SOFT LURE
CrushCity™ “THE CEO”
Seal the deal with the hottest asset in fishing. CrushCity has done it again launching innovation in the craziest trend this industry has seen. Urchins are not all created equal. Rapala has worked tirelessly with the R&D team and top young pro staff in the world, to bring to the market The CEO that is built with Super TPE material and falls perfectly for its technique with a weighted glass powder core. Multiple tapered legs create subtle action and twitching on the fall. CrushCity builds baits to win tournaments thanks its Pro Staff and Product Development team.
BEST FISHING ACCESSORY
Rapala® High Capacity Line Remover
With a patent pending design, this accessory makes high speed line removal easy and comfortable. Collapsible paddles allow the line to easily be removed and discarded. Built to handle multiple reels at one time, Rapala has made the process of removing line more efficient and organized. This innovative tool can easily be stored at home for spooling, or in the boat for on the water rigging.
BEST SALTWATER SOFT LURE
CrushCity™ "The Imposter"
A realistic prawn or shrimp imitation with a subtle action and added shrimp scent to attract fish. Rigged on a jighead it hops, darts, or swims with nervous legs and appendages. Custom back slit helps conceal the hook point for easy weedless rigging. Super TPE material is extremely durable and allows the bait floating characteristics. The imposter comes in 10 saltwater smart injected colors to make perfect presentations to salty predators.
BEST NOVELTIES AND WELLNESS
Fishing is more than a pastime—it’s a tradition passed down through generations. This patriotic Rapala Giant Lure honors that legacy with bold American graphics and timeless symbolism. From early mornings on the lake to stories told at the dock, this piece represents the freedom to fish, explore, and live the outdoor lifestyle. Available Now.
