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Get your angler the perfect gift between $25 - $50. Rapala products have been showing the fishing industry" how it's done" for years, so there are really no wrong choices. Rapala has been the world’s favorite fishing lure since 1936 and today, Rapala lures, knives, tools and accessories are trusted by anglers in over 140 countries worldwide. That’s why Rapala gifts and gear are the ones that get used.