Lures By Type

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Lures By Type

Rapala fishing lures help you reel in a bigger and better catch in saltwater and freshwater environments. Browse our carefully crafted products, including our crankbaits, jerkbaits, fishing jigs and topwater lures, to find the right one for your tacklebox.

  • Crankbaits

    -See All 40
    10% Off
    $7.49
    10% Off
    $7.49
    10% Off
    $9.99
    10% Off
    Starting at $13.49
  • Jerkbaits

    -See All 29
    10% Off
    $11.49
    10% Off
    Starting at $9.99
    New Sizes
    10% Off
    $10.99
    New Sizes
    10% Off
    Starting at $14.99
    New Colors
  • Jigs

    -See All 4
    10% Off
    Starting at $7.99
    10% Off
    $6.99
    10% Off
    Starting at $5.99
    10% Off
    Starting at $8.49
  • Lipless Crankbaits

    -See All 4
    10% Off
    $6.99
    10% Off
    $6.99
    New Colors
    10% Off
    $7.49
    10% Off
    Starting at $5.49
  • Saltwater Lures

    -See All 12
    10% Off
    Starting at $10.99
    10% Off
    $10.99
    New Sizes
    10% Off
    Starting at $14.99
    New Colors
    10% Off
    $10.99
  • Topwater Lures

    -See All 11
    10% Off
    $10.49
    10% Off
    $29.99
    New
    10% Off
    Starting at $11.49
    10% Off
    $10.49