Lures By Type

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Lures By Type

Rapala fishing lures help you reel in a bigger and better catch in saltwater and freshwater environments. Browse our carefully crafted products, including our crankbaits, jerkbaits, fishing jigs and topwater lures, to find the right one for your tacklebox.

  • Crankbaits

    -See all 37
    $8.09
    Starting at $7.59
    $10.59
  • Jerkbaits

    -See all 30
    $12.49
    Starting at $10.69
    New Colors
    $12.29
    Starting at $15.09
  • Jigs

    -See all 4
    Starting at $8.89
    $7.59
    Starting at $6.79
    Starting at $9.59
  • Lipless Crankbaits

    -See all 5
    $10.39
    New
    Starting at $7.89
    Starting at $7.59
    $8.09
  • Saltwater Lures

    -See all 13
    Starting at $11.29
    New Colors
    Starting at $12.29
    $12.29
    Starting at $15.09
  • Topwater Lures

    -See all 15
    Starting at $11.29
    New Colors
    $16.39
    $11.39
    Starting at $21.39
    New Sizes