Rapala New Arrivals

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Rapala New Arrivals

We’re not ones to rest on our laurels. When we see a need, we set about making something to fill that need. We observe, design, test and retest until the lure or knife or tool meets our exacting standards. Just as our founder, Lauri Rapala, did years ago and how he would want it to be done now. We’re constantly adding new items to our catalog, from new colors to new can’t-live-without tools, so check back often! 

Professional designers and unbelieveably creative innovators push the boundaries of what it means to fish here at Rapala. We pride ourselves in making lures that catch fish and products that never diappoint. It is as simple as that. Check out the latest from our lure geniuses and you will see the best new products in fishing technology.