Meet The Rapala^® Lures Family

The Rapala Family Tree has roots that go deep into the history of modern fishing, while it's branches spread wide, arching over the fishing world.

BX™ (Balsa Xtreme) Series
Freshwater

Balsa on the inside, encased inside a durable copolymer shell for an unbeatable toughness. New for 2018 is the BX™ Brat, a tough little fish catching square bill that seems to get itself in all kinds of trouble.

Scatter Rap^®
Freshwater

Rapala body shapes with our Scatter Lip™ perfectly mimic a spooked baitfish, creating the most evasive, erratic, aggressive sweeping action ever. Adding to the family is the New for 2018 Scatter Rap® Glass Shad.

Shadow Rap^®
Freshwater

The most dangerous moves in fishing. Just like a minnow in trouble, these lures struggle, lunge in jerking motions, then fall slowly with a quivering fade. Very dangerous.

Shadow Rap^® Shad
Freshwater

Perfectly mimicking a shad in trouble, big fish can’t resist the tantalizing “slow-rise” action. Fish it finesse in the morning, then ramp up the action matching their mood as the day progresses.

X-Rap^®
Freshwater/Saltwater

Revolutionizing jerkbaits, the X-Rap Series has become famous for both its Slashbait® action and the finish. The new Coastal baits are now becoming synonymous with salty water and big fish.

Magnum/Silver
Saltwater

Few baits have seen as much action. In the lineup since 1969 & ’85 respectively, both can be trolled from slow to fast without kicking out, broaching or rolling. Many IGFA records have been caught on these. Husky Magnum keeps the tradition.

Skitter Series
Freshwater/Saltwater

There’s nothing like a topwater strike in fishing. The energy and excitement can’t be beat. The Skitter Series features topwater baits that awaken attack instincts in both fresh and saltwater species.

DT^® (Dives To)
Freshwater

Custom built to dive to a specific depth fast, and then stay there the DT® lures have become a staple among tournament anglers who depend on them to keep them in the money time after time.

Lipless Series
Freshwater

The Rattlin’ Rapala and the Rippin’ Rap can be fished in an unlimited number of ways. A straight retrieve, a hop retrieve, a lift and drop style...even vertical presentations. They do whatever it takes to catch ’em.

Shad Dancer^®
Freshwater

New last year, this silent, aggressive balsa bait features a hard-thumping, sweeping tail action akin to our Tail Dancer. Anglers report the deep diving shad profile is nothing short of fantastic to trigger bites.

Shad Rap^®
Freshwater

A perfect imitation of the most prolific baitfish found just about everywhere. With seven body styles and a ton of color and sizes options the Shad Rap is used by novice and tournament pros alike with awesome results.

The Originals
Freshwater

This is where it all started. The Original Floating lure is still a top seller after 80 years. The CountDown and Jointed and the modern originals, Flat Rap and Minnow Rap, are creating their own legends daily.

Fat Rap^®
Freshwater

When it comes to catching finicky fish, the Fat Rap gets it done. Introduced in 1977, it is one of the original crankbaits in the market. It’s dwarfed cousin is unmatchable for trout, panfish and bass alike.

Huskey Jerk^®
Freshwater

Cast or trolled, these perfectly balanced lures work at any speed. With the original and the Down Deep models you can cover the full water column reaching depths of up to 20 feet, even on a cast/retrieve.

Tail Dancer^®
Freshwater

The pronounced “wide-tail” action of this banana style lure combined with its classic Rapala action has proven to be lethal. Working from 6 ft. down to 30 feet its benefits become apparent on the first pass.

Ultra Lights
Freshwater

“Great things come in small packages.” Whoever said that must have fished Rapala® Ultra Lights. Small in size with big action that attracts all species, from panfish to smallies, trout to trophies.

Jigging
Freshwater

Immigrating from the Scandinavian countries, vertical jigging through the ice was where these lures were born. Today’s modern anglers have discovered the phenomenal fishing taking action when cast and retrieved.

RipStop^®
Freshwater

The tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.