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Free Standard Ground Shipping on orders of $49 or more. Taxes and Surcharges are still applicable to the order. A Promotion Code is not required to receive this promotion. This offer is available on regular priced items only. Exclusions apply. Offer not valid on orders shipping to Alaska or Hawaii. Not valid on previous purchases. Products from all 12 brands on Rapala.com are eligible for this offer with the following exceptions: MARCUM Lithium Shuttle (item MLS), M1 Flasher Lithium Combo (item M1LI), M3 Flasher Lithium Combo (item M3LI), M5 Flasher Lithium Combo (item M5LI), RT-9 Touchscreen GPS Tablet (item RT-9), RT9 Sonar GPS Combo (item RT9-CMB), LX-6 Digital Sonar System 6" LCD Dual Beam (item LX-6S), LX-6SLI Digital Lithium Combo (item LX-6SLI), LX-7 Digital Sonar System 8" LCD Dual Beam (item LX-7), LX-7LI Digital Lithium Combo (item LX-7LI), LX-9 Digital Sonar/Camera System 8" LCD Dual Beam w/OSD Camera (item LX-9), Recon 5 Underwater Viewing System (item RC5) and Recon 5 Plus Underwater Viewing System (item RC5P) and RAPALA Logo Lures, Rapala Fishing Pro Series PS4 (item RVG-RFPSPS4) and Rapala Fishing Pro Series Xbox One (item RVG-RFPSX1). Offer not valid on previous purchases.
Match the right Rapala® to your favorite fish species
Choose Your Species
BASS
What's your technique?
Technique Tips
CASTING TIPS
The longer the lure is in the water the better your chance of catching a fish.
Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.
TROLLING TIPS
Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
Occassionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.
For dirtier water, choose a darker color to show the silouette more clearly or a brighter color for added visibility. For clear water, choose a natural or transluscent color.
Match the native baitfish that are in the body of water you're fishing.
Try different colors to see what the fish prefers. If one color doesn't work, another might…
The longer the lure is in the water the better your chance of catching a fish.
Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.
TROLLING TIPS
Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
Occassionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.
For dirtier water, choose a darker color to show the silouette more clearly or a brighter color for added visibility. For clear water, choose a natural or transluscent color.
Match the native baitfish that are in the body of water you're fishing.
Try different colors to see what the fish prefers. If one color doesn't work, another might…
For dirtier water, choose a darker color to show the silouette more clearly or a brighter color for added visibility. For clear water, choose a natural or transluscent color.
Match the native baitfish that are in the body of water you're fishing.
Try different colors to see what the fish prefers. If one color doesn't work, another might…
The longer the lure is in the water the better your chance of catching a fish.
Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.
TROLLING TIPS
Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
TOccassionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.
For dirtier water, choose a darker color to show the silouette more clearly or a brighter color for added visibility. For clear water, choose a natural or transluscent color.
Match the native baitfish that are in the body of water you're fishing.
Try different colors to see what the fish prefers. If one color doesn't work, another might…
For dirtier water, choose a darker color to show the silouette more clearly or a brighter color for added visibility. For clear water, choose a natural or transluscent color.
Match the native baitfish that are in the body of water you're fishing.
Try different colors to see what the fish prefers. If one color doesn't work, another might…
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders 
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