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LURE FINDER

Match the right lure to your favorite fish species

  • Fish
  • Technique
  • Results

Choose Your Fish

bass

BASS

walleye

WALLEYE

trout

TROUT

panfish

PANFISH

Pike/Musky

PIKE / MUSKY

  • Fish
  • Technique
  • Results
Technique Tips tooltip

Choose Your Bass Technique

  • Fish
  • Technique
  • Results

Bass Casting Lures

Color Selection Tips
  • 1

    DT Series


    DT® (Dives-To) Series

    Lure Advantages

    Dives to specific depth and stays there

    Long casting to 150 feet

    Multiple sizes to hit a variety of depths

    Recommended Model Size 06 (dives to 6 feet)

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  • 2

    Original Floating


    Original Floating® Minnow

    Lure Advantages

    Easy to fish: let it sit on top of the water, reel it in, or jerk it back to the boat

    Classic "wounded minnow " action

    Sizes and colors to match any situation

    Recommended Model Size 11

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  • 3

    Shadow Rap


    Shadow Rap®

    Lure Advantages

    Stays in the strike zone longer

    Fades slowly on the pause like a dying minnow

    Cast it out and twitch it back. The slower the retrieve the deeper the lure will go

    Recommended Model Size 11

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  • Fish
  • Technique
  • Results
Technique Tips tooltip

Choose Your Walleye Technique

  • Fish
  • Technique
  • Results

Walleye Casting Lures

Color Selection Tips
  • 1

    Shad Rap


    Shad Rap®

    Lure Advantages

    Tight wiggle proven to attract walleye year round

    Wide variety of colors and sizes to work in any situation

    Casts like a bullet

    Slow and steady retrieve

    Recommended Model Size 05

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  • 2

    Rippin Rap


    Rippin Rap®

    Lure Advantages

    Highly Versatile - long-casting with variable running depth

    Reel it back or snap it off the bottom for consistent results

    Recommended Model Size 06

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  • 3

    Husky Jerk


    Husky Jerk®

    Lure Advantages

    Long-casting with loud rattles

    Use a steady retrieve or jerk/pause technique to get bites

    Recommended Model Size 10

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  • Fish
  • Technique
  • Results

Walleye Trolling Lures

Color Selection Tips
  • 1

    Shad Rap


    Shad Rap®

    Lure Advantages

    Easy to use - this bait does the work for you

    Proven tight wiggle fishing action

    Can be trolled fast or slow

    Recommended Model Size 05

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  • 2

    Husky Jerk


    Husky Jerk®

    Lure Advantages

    Walleye-catching staple

    Perfectly balanced to run straight and true

    Troll at 2-3 miles an hour

    Recommended Model Size 05

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  • 3

    Original Floating


    Original Floating® Minnow

    Lure Advantages

    Great for trolling shallow water and around weeds

    Classic "wounded minnow" action

    The slower the troll the shallower it dives

    Recommended Model Size 11

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  • Fish
  • Technique
  • Results
Technique Tips tooltip

Choose Your Trout Technique

  • Fish
  • Technique
  • Results

Trout Casting Lures

Color Selection Tips
  • 1

    CountDown


    CountDown®

    Lure Advantages

    High performing trout-catching lure

    Sinks 1 foot per second; to easily fish a variety of depths

    Works in virtually any body of water

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

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  • 2

    Original Floating


    Original Floating® Minnow

    Lure Advantages

    Trout-fishing staple

    Classic "wounded baitfish" action elicits consistent bites anywhere you fish

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

    BUY NOW
  • 3

    Jointed


    Jointed®

    Lure Advantages

    Aggressive action triggers big, hungry fish to bite

    This “broken-back” bait can be fished at any depth

    Vary depth of lure by position of rod tip

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

    BUY NOW
  • Fish
  • Technique
  • Results

Trout Trolling Lures

Color Selection Tips
  • 1

    CountDown


    CountDown®

    Lure Advantages

    High performing trout-catching lure

    Swims with a slow rolling action

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

    BUY NOW
  • 2

    Original Floating


    Original Floating® Minnow

    Lure Advantages

    Trout-fishing staple

    Classic "wounded baitfish" action elicits consistent bites anywhere you fish

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

    BUY NOW
  • 3

    Jointed


    Jointed®

    Lure Advantages

    Aggressive action triggers big, hungry fish to bite

    This “broken-back” bait can be fished at any depth

    Equally effective whether casted or trolled

    Match the size of the lure to the size of the native baitfish in the water

    BUY NOW
  • Fish
  • Technique
  • Results
Technique Tips tooltip

Choose Your Panfish Technique

  • Fish
  • Technique
  • Results

Panfish Casting Lures

Color Selection Tips
  • Fish
  • Technique
  • Results
Technique Tips tooltip

Choose Your Pike/Musky Technique

  • Fish
  • Technique
  • Results

Pike/Musky Casting Lures

Color Selection Tips
  • 1

    Super Shad Rap


    Super Shad Rap®

    Lure Advantages

    Realistic and natural swimming action

    Versatile size works everywhere

    Made of durable African Abachi wood

    BUY NOW
  • 2

    FlatStick

    Storm
    FlatStick

    Lure Advantages

    Loud rattle calls fish in

    Flat sides create tons of flash and a wide wobble

    Fish it on a steady retrieve or jerk/pause retrieve

    Recommended size 22 (Giant)

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  • 3

    Vibrax Super Bou

    Blue Fox
    Vibrax® Super Bou

    Lure Advantages

    Marabou, hackle and flashabou fibers make the bait look alive

    Easy to fish - cast it out and reel it in, fast or slow

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  • Fish
  • Technique
  • Results

Pike/Musky Trolling Lures

Color Selection Tips
  • 1

    Super Shad Rap


    Super Shad Rap®

    Lure Advantages

    Realistic and natural swimming action

    Versatile size works everywhere

    Made of durable African Abachi wood

    BUY NOW
  • 2

    FlatStick

    Storm
    FlatStick

    Lure Advantages

    Loud rattle calls fish in

    Flat sides create tons of flash and a wide wobble

    Recommended size 22 (Giant)

    BUY NOW
  • 3

    Vibrax Super Bou

    Blue Fox
    Vibrax® Super Bou

    Lure Advantages

    Marabou, hackle and flashabou fibers make the bait look alive

    Great choice to troll just above structure

    BUY NOW