-
Lost Your Password? We can help.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
- |
- Email Sign Up
- |
- Dealer Locator
- |
- Customer Service
- |
LURE FINDER
Match the right lure to your favorite fish species
Choose Your Fish

BASS

WALLEYE

TROUT

PANFISH

PIKE / MUSKY
Choose Your Bass Technique
Bass Casting Lures
-
1
DT® (Dives-To) SeriesLure Advantages
Dives to specific depth and stays there
Long casting to 150 feet
Multiple sizes to hit a variety of depths
Recommended Model Size 06 (dives to 6 feet)
BUY NOW -
2
Original Floating® MinnowLure Advantages
Easy to fish: let it sit on top of the water, reel it in, or jerk it back to the boat
Classic "wounded minnow " action
Sizes and colors to match any situation
Recommended Model Size 11
BUY NOW -
3
Shadow Rap®Lure Advantages
Stays in the strike zone longer
Fades slowly on the pause like a dying minnow
Cast it out and twitch it back. The slower the retrieve the deeper the lure will go
Recommended Model Size 11
BUY NOW
Choose Your Walleye Technique
Walleye Casting Lures
-
1
Shad Rap®Lure Advantages
Tight wiggle proven to attract walleye year round
Wide variety of colors and sizes to work in any situation
Casts like a bullet
Slow and steady retrieve
Recommended Model Size 05
BUY NOW -
2
Rippin Rap®Lure Advantages
Highly Versatile - long-casting with variable running depth
Reel it back or snap it off the bottom for consistent results
Recommended Model Size 06
BUY NOW -
3
Husky Jerk®Lure Advantages
Long-casting with loud rattles
Use a steady retrieve or jerk/pause technique to get bites
Recommended Model Size 10
BUY NOW
Walleye Trolling Lures
-
1
Shad Rap®Lure Advantages
Easy to use - this bait does the work for you
Proven tight wiggle fishing action
Can be trolled fast or slow
Recommended Model Size 05
BUY NOW -
2
Husky Jerk®Lure Advantages
Walleye-catching staple
Perfectly balanced to run straight and true
Troll at 2-3 miles an hour
Recommended Model Size 10
BUY NOW -
3
Original Floating® MinnowLure Advantages
Great for trolling shallow water and around weeds
Classic "wounded minnow" action
The slower the troll the shallower it dives
Recommended Model Size 11
BUY NOW
Choose Your Trout Technique
Trout Casting Lures
-
1
CountDown®Lure Advantages
High performing trout-catching lure
Sinks 1 foot per second; to easily fish a variety of depths
Works in virtually any body of water
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW -
2
Original Floating® MinnowLure Advantages
Trout-fishing staple
Classic "wounded baitfish" action elicits consistent bites anywhere you fish
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW -
3
Jointed®Lure Advantages
Aggressive action triggers big, hungry fish to bite
This “broken-back” bait can be fished at any depth
Vary depth of lure by position of rod tip
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW
Trout Trolling Lures
-
1
CountDown®Lure Advantages
High performing trout-catching lure
Swims with a slow rolling action
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW -
2
Original Floating® MinnowLure Advantages
Trout-fishing staple
Classic "wounded baitfish" action elicits consistent bites anywhere you fish
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW -
3
Jointed®Lure Advantages
Aggressive action triggers big, hungry fish to bite
This “broken-back” bait can be fished at any depth
Equally effective whether casted or trolled
Match the size of the lure to the size of the native baitfish in the water
BUY NOW
Choose Your Panfish Technique
Panfish Casting Lures
-
1
KIT #62 Panfish KitLure Advantages
Includes the right hooks for the bait of your choice
BUY NOW -
2
SFRK Slip Float Rigging KitLure Advantages
A universal bobber
Bobber stop and split shots to streamline your rigging
BUY NOW -
3
Ultra Light Shad®Lure Advantages
Weighted for long casting
Rolling swimming action catches a wide variety of fish
BUY NOW
Choose Your Pike/Musky Technique
Pike/Musky Casting Lures
-
1
Super Shad Rap®Lure Advantages
Realistic and natural swimming action
Versatile size works everywhere
Made of durable African Abachi wood
BUY NOW -
2
FlatStickLure Advantages
Loud rattle calls fish in
Flat sides create tons of flash and a wide wobble
Fish it on a steady retrieve or jerk/pause retrieve
Recommended size 22 (Giant)
BUY NOW -
3
Vibrax® Super BouLure Advantages
Marabou, hackle and flashabou fibers make the bait look alive
Easy to fish - cast it out and reel it in, fast or slow
BUY NOW
Pike/Musky Trolling Lures
-
1
Super Shad Rap®Lure Advantages
Realistic and natural swimming action
Versatile size works everywhere
Made of durable African Abachi wood
BUY NOW -
2
FlatStickLure Advantages
Loud rattle calls fish in
Flat sides create tons of flash and a wide wobble
Recommended size 22 (Giant)
BUY NOW -
3
Vibrax® Super BouLure Advantages
Marabou, hackle and flashabou fibers make the bait look alive
Great choice to troll just above structure
BUY NOW