Choose Your Fish

BASS

WALLEYE

TROUT

PANFISH

PIKE / MUSKY

• Back To Fish

Technique Tips

CASTING TIPS

• The longer the lure is in the water the better your chance of catching a fish.
• Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
• In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.

TROLLING TIPS

• Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
• Occasionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
• Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.

Choose Your Bass Technique

• CASTING

Bass Casting Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

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• Back To Techniques

• 1

  

  
  DT® (Dives-To) Series

  Lure Advantages

  Dives to specific depth and stays there

  Long casting to 150 feet

  Multiple sizes to hit a variety of depths

  Recommended Model Size 06 (dives to 6 feet)

  BUY NOW

• 2

  

  
  Original Floating® Minnow

  Lure Advantages

  Easy to fish: let it sit on top of the water, reel it in, or jerk it back to the boat

  Classic "wounded minnow " action

  Sizes and colors to match any situation

  Recommended Model Size 11

  BUY NOW

• 3

  

  
  Shadow Rap®

  Lure Advantages

  Stays in the strike zone longer

  Fades slowly on the pause like a dying minnow

  Cast it out and twitch it back. The slower the retrieve the deeper the lure will go

  Recommended Model Size 11

  BUY NOW

Top Recommended Accessories For Bass

Precision Line Scissors

Mag Spring Pliers

832 Advanced Superline®

7547 Hybrid Treble 1X

• Back To Fish

Technique Tips

CASTING TIPS

• The longer the lure is in the water the better your chance of catching a fish.
• Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
• In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.

TROLLING TIPS

• Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
• Occasionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
• Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.

Choose Your Walleye Technique

• CASTING
• TROLLING

Walleye Casting Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  Shad Rap®

  Lure Advantages

  Tight wiggle proven to attract walleye year round

  Wide variety of colors and sizes to work in any situation

  Casts like a bullet

  Slow and steady retrieve

  Recommended Model Size 05

  BUY NOW

• 2

  

  
  Rippin Rap®

  Lure Advantages

  Highly Versatile - long-casting with variable running depth

  Reel it back or snap it off the bottom for consistent results

  Recommended Model Size 06

  BUY NOW

• 3

  

  
  Husky Jerk®

  Lure Advantages

  Long-casting with loud rattles

  Use a steady retrieve or jerk/pause technique to get bites

  Recommended Model Size 10

  BUY NOW

Top Recommended Accessories For Walleye

Precision Line Scissors

Mag Spring Pliers

NanoBraid®

Elite™

Walleye Trolling Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  Shad Rap®

  Lure Advantages

  Easy to use - this bait does the work for you

  Proven tight wiggle fishing action

  Can be trolled fast or slow

  Recommended Model Size 05

  BUY NOW

• 2

  

  
  Husky Jerk®

  Lure Advantages

  Walleye-catching staple

  Perfectly balanced to run straight and true

  Troll at 2-3 miles an hour

  Recommended Model Size 05

  BUY NOW

• 3

  

  
  Original Floating® Minnow

  Lure Advantages

  Great for trolling shallow water and around weeds

  Classic "wounded minnow" action

  The slower the troll the shallower it dives

  Recommended Model Size 11

  BUY NOW

Top Recommended Accessories For Walleye

832® Advanced Leadcore

Mag Spring Pliers

Precision Line Scissors

832 Advanced Superline®

• Back To Fish

Technique Tips

CASTING TIPS

• The longer the lure is in the water the better your chance of catching a fish.
• Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
• In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.

TROLLING TIPS

• Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
• Occasionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
• Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.

Choose Your Trout Technique

• CASTING
• TROLLING

Trout Casting Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  CountDown®

  Lure Advantages

  High performing trout-catching lure

  Sinks 1 foot per second; to easily fish a variety of depths

  Works in virtually any body of water

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

• 2

  

  
  Original Floating® Minnow

  Lure Advantages

  Trout-fishing staple

  Classic "wounded baitfish" action elicits consistent bites anywhere you fish

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

• 3

  

  
  Jointed®

  Lure Advantages

  Aggressive action triggers big, hungry fish to bite

  This “broken-back” bait can be fished at any depth

  Vary depth of lure by position of rod tip

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

Top Recommended Accessories For Trout

Precision Line Scissors

Mag Spring Pliers

NanoBraid®

Elite™

Trout Trolling Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  CountDown®

  Lure Advantages

  High performing trout-catching lure

  Swims with a slow rolling action

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

• 2

  

  
  Original Floating® Minnow

  Lure Advantages

  Trout-fishing staple

  Classic "wounded baitfish" action elicits consistent bites anywhere you fish

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

• 3

  

  
  Jointed®

  Lure Advantages

  Aggressive action triggers big, hungry fish to bite

  This “broken-back” bait can be fished at any depth

  Equally effective whether casted or trolled

  Match the size of the lure to the size of the native baitfish in the water

  BUY NOW

Top Recommended Accessories For Trout

832® Advanced Leadcore

Mag Spring Pliers

Precision Line Scissors

832 Advanced Superline®

• Back To Fish

Technique Tips

CASTING TIPS

• The longer the lure is in the water the better your chance of catching a fish.
• Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
• In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.

TROLLING TIPS

• Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
• Occasionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
• Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.

Choose Your Panfish Technique

• CASTING

Panfish Casting Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  KIT #62 Panfish Kit

  Lure Advantages

  Includes the right hooks for the bait of your choice

  BUY NOW

• 2

  

  
  SFRK Slip Float Rigging Kit

  Lure Advantages

  A universal bobber

  Bobber stop and split shots to streamline your rigging

  BUY NOW

• 3

  

  
  Ultra Light Shad®

  Lure Advantages

  Weighted for long casting

  Rolling swimming action catches a wide variety of fish

  BUY NOW

Top Recommended Accessories For Panfish

Precision Line Scissors

Mag Spring Pliers

NanoBraid®

Elite™

• Back To Fish

Technique Tips

CASTING TIPS

• The longer the lure is in the water the better your chance of catching a fish.
• Experiment with your retrieve. Changing the retrieve is often what triggers a fish to bite. Examples: add a pause, twitch it, speed up the retrieve, slow down the retrieve.
• In general, fish become lethargic in cold water. Slow down your retrieve in colder water, and speed it up in warmer water.

TROLLING TIPS

• Vary your trolling course (ex. zigzag or follow an "S" shaped path) to trigger the fish to bite.
• Occasionally jerk the rod forward to give a burst of speed and then return to original position. This causes trailing fish to bite.
• Troll at 2-3 miles an hour. Experiment with different speeds to see what's working best that day.

Choose Your Pike/Musky Technique

• CASTING
• TROLLING

Pike/Musky Casting Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  Super Shad Rap®

  Lure Advantages

  Realistic and natural swimming action

  Versatile size works everywhere

  Made of durable African Abachi wood

  BUY NOW

• 2

  

  
  FlatStick

  Lure Advantages

  Loud rattle calls fish in

  Flat sides create tons of flash and a wide wobble

  Fish it on a steady retrieve or jerk/pause retrieve

  Recommended size 22 (Giant)

  BUY NOW

• 3

  

  
  Vibrax® Super Bou

  Lure Advantages

  Marabou, hackle and flashabou fibers make the bait look alive

  Easy to fish - cast it out and reel it in, fast or slow

  BUY NOW

Top Recommended Accessories For Pike/Musky

Fisherman's 11" Pliers

832 Advanced Superline®

9" Floating Fish Gripper

60" Retractable Ruler

Pike/Musky Trolling Lures

Color Selection Tips

• For dirtier water, choose a darker color to show the silhouette more clearly or a brighter color for added visibility. For clear water, choose a natural or translucent color.
• Match the native baitfish that are in the body of water you're fishing.
• Try different colors to see what the fish prefers. If one color doesn't work, another might…

• Back To Fish
• Back To Techniques

• 1

  

  
  Super Shad Rap®

  Lure Advantages

  Realistic and natural swimming action

  Versatile size works everywhere

  Made of durable African Abachi wood

  BUY NOW

• 2

  

  
  FlatStick

  Lure Advantages

  Loud rattle calls fish in

  Flat sides create tons of flash and a wide wobble

  Recommended size 22 (Giant)

  BUY NOW

• 3

  

  
  Vibrax® Super Bou

  Lure Advantages

  Marabou, hackle and flashabou fibers make the bait look alive

  Great choice to troll just above structure

  BUY NOW

Top Recommended Accessories For Pike/Musky

Fisherman's 11" Pliers

832 Advanced Superline®

9" Floating Fish Gripper

60" Retractable Ruler