This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
A team of eight command brands make up ICE FORCE™. It begins with the most trusted name in fishing, Rapala®, and the iconic Jigging Rap® and Jigging Shad Rap®. Next, Sufix® fishing line brings into play Sufix® 832® Ice Braid that redefines superline performance in wintery weather. The undisputed leader in ice fishing sonar and underwater viewing, MarCum® Technologies, plays the pivotal electronics role in ICE FORCE™. StrikeMaster® are household, hole-drilling names and proud members.
Rapala Blog