A team of eight command brands make up ICE FORCE™. It begins with the most trusted name in fishing, Rapala®, and the iconic Jigging Rap® and Jigging Shad Rap®. Next, Sufix® fishing line brings into play Sufix® 832® Ice Braid that redefines superline performance in wintery weather. The undisputed leader in ice fishing sonar and underwater viewing, MarCum® Technologies, plays the pivotal electronics role in ICE FORCE™. StrikeMaster® are household, hole-drilling names and proud members.