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We have one focus in mind, the passion of fishing, the allure of the ice and It’s not for everyone. Ice anglers are a special breed. Facing the toughest conditions out there with a passion to bring fish through the ice. A team of five command brands make up ICE FORCE®; Rapala, VMC, Sufix, StrikeMaster and Mora Ice, all providing premium gear we know matches your desire to overcome the demands.
Rapala Blog