Promotional Details

20% Off Blue Fox, Luhr-Jensen, and Williamson products, exclusions apply. If applicable, the product discount will automatically be applied to the product price. If on the product page, you may need to go through all the selectors (pick a size) before seeing the discounted price of the product. A promotion code is not required to receive this offer. Offer applies to retail pricing only, while supplies last. Offer not valid on previous purchases. Taxes and surcharges are still applicable to the order. Offer cannot be combined with any other discounted product offer - if applicable the greater of the two discounts will be applied to the product. The following new products are excluded from this offer: LUHR-JENSEN - Cut Bait Head, Cut Bait Head with Rigging, and Jensen Flash Fly Twinkie Rig; and WILLIAMSON - Big Game Catcher Kit, Flash Feather Kit, and Sailfish Catcher Kit.

Free Rapala® Lanyard With Metal Bottle Opener (item# ZFGOPENER, a $3.99 retail value) on orders of $49 or more, exclusions apply. Order total must reach $49 before shipping, tax and surcharges. A promotion code is not required. Once your product order total reaches the stated product total the free item will automatically be added to your cart. Restrictions and exclusions apply. Products from all 12 brands on Rapala.com are eligible for this offer with the following exceptions: RAPALA Logo Lures, Rapala Fishing Pro Series PS4 (item RVG-RFPSPS4) and Rapala Fishing Pro Series Xbox One (item RVG-RFPSX1); MARCUM LX-6s Digital Sonar System 6" LCD Dual Beam (item LX-6S), LX-6SLI Digital Lithium Combo (item LX-6SLI), LX-7 Digital Sonar System 8" LCD Dual Beam (item LX-7), LX-7LI Digital Lithium Combo (item LX-7LI), LX-9 Digital Sonar/Camera System 8" LCD Dual Beam w/OSD Camera (item LX-9), M1 Flasher Lithium Combo (item M1LI), M3 Flasher Lithium Combo (item M3LI), M5 Flasher Lithium Combo (item M5LI), Mission SD Underwater Viewing System (item MSD), Quest HD Underwater Viewing System (item QHD), Lithium Shuttle (item MLS); and STRIKEMASTER Lithium 40v Auger (items LFVL-8 and LFVL-10). Offers valid on regular retail price products only. Not valid on previous purchases. Offer valid while supplies last, or the offer ends, changes or is removed, whichever comes first. Rapala reserves the right to change or discontinue offers at any time. Regarding returns of orders that received a free gift with purchase, to receive a full refund, you must also return the free gift. If an applicable free gift is not returned with a product return, the refund amount will be reduced to reflect the value of the free promotional gift price.

Get Free Standard Ground Shipping on orders of $49 or more. Taxes and Surcharges are still applicable to the order. To receive this offer you must enter Promotion Code (can be enter under View My Cart and in the Billing & Submit step of checkout). This offer is available on regular priced items only. Exclusions apply. Offer not valid on orders shipping to Alaska or Hawaii. Not valid on previous purchases. Products from all 12 brands on Rapala.com are eligible for this offer with the following exceptions: RAPALA Logo Lures, Rapala Fishing Pro Series PS4 (item RVG-RFPSPS4) and Rapala Fishing Pro Series Xbox One (item RVG-RFPSX1); MARCUM LX-6s Digital Sonar System 6" LCD Dual Beam (item LX-6S), LX-6SLI Digital Lithium Combo (item LX-6SLI), LX-7 Digital Sonar System 8" LCD Dual Beam (item LX-7), LX-7LI Digital Lithium Combo (item LX-7LI), LX-9 Digital Sonar/Camera System 8" LCD Dual Beam w/OSD Camera (item LX-9), M1 Flasher Lithium Combo (item M1LI), M3 Flasher Lithium Combo (item M3LI), M5 Flasher Lithium Combo (item M5LI), Mission SD Underwater Viewing System (item MSD), Quest HD Underwater Viewing System (item QHD), Lithium Shuttle (item MLS); and STRIKEMASTER Lithium 40v Auger (items LFVL-8 and LFVL-10). Offer not valid on previous purchases.