Fire Up the Salmon Bite with New Baits from Luhr-Jensen
Feeding Fest! New Anchovy Roll by Luhr-Jensen® Mimics Feeding Anchovy
The new Anchovy Roll by Luhr-Jensen offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling.
Designed to mimic feeding anchovy, the new Anchovy Roll features a flared silver cheek, 3D holographic eyes, and a UV bright finish that reflects light energy and strengthens visibility. Everglo finishes create a glow-in-the-dark effect for darker water.
The Anchovy Roll features a built-in stainless steel rolling swivel to reduce a fish’s leverage during a fight with the fish. A self-aligning line tie allows for a direct tie to the lure or the addition of a snap.
The lure is at its most effective when trolled by itself or with a 48 to 60-inch flasher/dodger, making it a perfect choice for salmon, lake trout and steelhead fishing in the Great Lakes and the Pacific Northwest.
The Anchovy Roll includes a super sharp VMC® TechSet® hook, designed with a technical locking curve, which maximizes hook sets and locks fish in place.
The Luhr-Jensen Anchovy Roll is offered in 20 color patterns, which include: chrome, glow army truck, glow lucky charm, glow cop car, glow herring aide, blue flash, chrome 2 face, chrome frog, glow aqualicious, glow blue breeze, glow chrome dalmatian, glow citrus chrome, glow dalmatian mutation, glow flamingo flash, glow shiny yellow watermelon, glow side show, green flash, green machine, greenback, and live anchovy.
The Anchovy Roll is offered in two sizes, No. 35 is 3.5 inches in body length, and No. 50 is 5 inches in length
Luhr-Jensen Introduces New Colors in its Jensen Flash Fly Line
With an arrow shaped head, the Jensen Flash Fly turns on the salmon bite with its Everglo™ skirting, tinsel attractant fibers and 3D eyes that salmon alike can’t resist. Based on the legendary reputation of the Jensen Flash Fly, Luhr-Jensen is introducing five new colors in the Flash Fly and two new colors in the Flash Fly Unrigged.
In the Jensen Flash Fly, the new colors are Fish Candy Purple UV, Fish Candy Chartreuse UV, Fish Candy Blue UV, Hog Wild Glow and Black Pearl Orange Glow. These five new colors join seven existing colors for a total of 12 options.
For the Jensen Flash Fly Unrigged trolling fly, the new colors include Hog Wild Glow and Black Pearl Orange Glow, which join 10 existing colors for a total of 12 options for salmon anglers.
The Jensen Flash Fly is a highly versatile lure that performs best when trolled at between 1-4 mph, when affixed behind Luhr-Jensen Dipsy Divers®, Jensen Dodgers™ and Abe & Al™ Flashers. Complementing the lure are two red premium VMC® hooks that make the pro-rigged Jensen Flash Fly irresistible.
The Flash Fly is 4-1/8 inches long and is rigged with 36 inches of 50 lb. Sufix monofilament. It features two premium VMC® Octopus hooks and tinsel. Suggested retail price of US $10.49.
The Flash Fly Unrigged is a highly versatile ultra-realistic trolling fly. A UV Bright finish reflects more light energy, strengthening visibility and Everglo finishes glow-in-the-dark in dark water and at lower depths. The Flash Fly Unrigged is 2-1/2 inches in length and is sold three in a pack.
Tight, Side-to-Side Trolling Action: Luhr-Jensen Introduces the Koho King Spoon
Minnetonka, Minnesota – The new Koho King Spoon by Luhr-Jensen offers an incredible tight, side-to-side trolling action that salmon anglers will simply find irresistible.
Designed to mimic baitfish, the new Koho King Spoon features a rigid spine that resists bending under the pressure of hard-biting salmon and lake trout. 3D holographic eyes, and a UV bright finish that reflects light energy and strengthens visibility. Everglo finishes on selected spoons offer a glow-in-the-dark effect for darker water and lower depths.
The lure can be trolled fast or slow without losing its action, as well as back trolled. It’s versatility makes it a sure bet while trolling for salmon in the Great Lakes and the Pacific Northwest.
The Koho King Spoon includes a super sharp VMC® TechSet® hook, designed with a technical locking curve, which maximizes hook sets and locks fish in place. The Koho King Spoon features a split ring that allows anglers to tie directly or use a snap.
The Luhr-Jensen Koho King Spoon is offered in 20 color patterns, which include: shiny yellow watermelon, rainbow trout, glow army truck, firetiger, black pearl orange glow, nickel holo, nickel holo glow, nickel holo green, nickel holo blue, glow nickel frog, gold nugget, glow cop car, glow UV purple, glow UV cerise, glow mellow yellow, glow Irish cream, glow kitchen sink, glow herring aide, glow booger, and hog wild glow.
The Koho King Spoon is offered in three sizes, No. 2 is 2 inches in body length, No. 3 is 3 inches in length, and No. 4 is 4 inches long.
Check with your local retailer for availability.
Trolling, Trolling, Trolling: New Colors in Legendary Jet Diver, Jensen Dodger and Dipsy Diver
There are some anglers who love the art and science of trolling for salmon, steelhead, lake trout, kokanee, walleye and other toothy monsters in the Great Lakes and in the Pacific Northwest.
The Luhr-Jensen name has been synonymous in meeting their needs for decades with lures and accessories designed specifically for trolling enthusiasts. And this year is no exception. Luhr-Jensen is back with a boatload of new colors for its legendary trolling accessories – the Jet Diver, the Jensen Trout and Kokanee Dodger, and the Dipsy Diver.
Jet Diver
The Jet Diver by Luhr-Jensen offers a unique, buoyant design that collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure.
The Jet Diver is now available in seven new colors – Silver, Fish Candy Purple UV Moonjelly, Fish Candy Blue UV Moonjelly, Black Moonjelly, Clear UV Moonjelly, Silver Crush, and Metallic Blue Moonjelly. These new colors are available in five sizes offered in the Jet Diver line – 3 inch, 3-1/2 inch, 4 inch, 4-1/2 inch and 6 inch, and joins a number of other colors and finishes offered in the Jet Diver line.
The Jet Diver is the preeminent diver for river back-trolling applications. It enables the presentation of lures and baits tight to the river bottom where most fish are found, without getting hung-up in this difficult environment. Trolling anglers incorporate Jet Divers as controlled-dive tools that are highly capable of bumping over bottom structure, and floating free should they become stuck. Five sizes target water depths from less than 10- all the way to 50-feet deep.
Jensen Trout and Kokanee Dodger
At just shy of 4-inches in overall length, the Jensen Trout and Kokanee Dodger is the perfect attractor for trout and kokanee. Now it’s available in six new colors – Chrome/Pink, Chrome/Silver Reflex, Chrome/Pink Reflex, Chrome/Blue Reflex, Chrome/Chartreuse Reflex, and Chrome/Orange Reflex.
The Dodger’s sharp, side-to-side swimming action provides a lively presentation for trailing spoons, flies and small squids. Luhr-Jensen premium plating and polishing assures a long service life and maximum flash.
Dipsy Diver
The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. And for that reason, it’s become a favorite for trolling spoons for freshwater salmon, striped bass, trout and walleye.
Now the Dipsy Diver is available in six new color patterns, which include: Black/Black Bottom Moonjelly, Clear/Clear Bottom UV Moonjelly, Silver/Silver Bottom Crush, Chartreuse/Silver Bottom Moonjelly, Fire/Silver Bottom Moonjelly, Kelly Green/Silver Bottom Moonjelly. These new color patterns are available in all sizes of the Dipsy Diver – 2-1/4 inch, 3-1/4 inch, 4-1/8 inch, and 4-7/8 inch.
A shift left or right, as indicated on the base plate, will cause the Dipsy Diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. You'll cover more water when the Dipsy Divers are deployed. The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish. Dipsy Divers can dive to depths of up to 20, 35, 50 and 100 feet.








