This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
The #KickYourGas campaign highlights what savvy anglers already know – the future of ice fishing is battery-powered. Back in 1977 StrikeMaster was first to market with the game changing electric auger. In 2017 StrikeMaster empowered ice anglers to kick their gas with the category leading Lithium 40v, revolutionizing ice fishing again. Last year, the Lite-Flite Lazer Drill was met with overwhelming success. Drilling holes to find and catch the fish of a lifetime no longer requires burning gas. Without sacrificing the reliability consumers are used to (with gas), StrikeMaster is committed to establishing products that extend the benefit of modern electric augers. StrikeMaster’s tradition of redefining augers and drill units continues.
Rapala Blog