The #KickYourGas campaign highlights what savvy anglers already know – the future of ice fishing is battery-powered. Back in 1977 StrikeMaster was first to market with the game changing electric auger. In 2017 StrikeMaster empowered ice anglers to kick their gas with the category leading Lithium 40v, revolutionizing ice fishing again. Last year, the Lite-Flite Lazer Drill was met with overwhelming success. Drilling holes to find and catch the fish of a lifetime no longer requires burning gas. Without sacrificing the reliability consumers are used to (with gas), StrikeMaster is committed to establishing products that extend the benefit of modern electric augers. StrikeMaster’s tradition of redefining augers and drill units continues.