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Krocodile® - Year in and year out, it proves itself to be the most productive spoon ever built. It can be cast and retrieved, jigged over structure, or trolled.
Shop NowWhether you're interested in picking up a new technique, exploring a new body of water or learning how to rig or fish a specific Luhr-Jensen lure, you've come to the right place.
Tech ReportsUV Bright finishes reflect more light energy, strengthening the lure’s visibility. Our UV finishes are a unique combination of fluorescent paints, reflective surfaces and optical brighteners that make the lures more brilliant in any light. They have proven to be very effective for all species in situations where fish are feeding by sight.
Shop UV BrightTake a Fish Boating!
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