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NEW Shadow Rap Shad
New Shadow Rap Shad
X Rap Magnum
X Rap Magnum
Jigging Rap
Jigging Rap
Ultra Light Rippin' Rap
Shop Ultra Light Rippi' Rap

Rapala Knives Fit the Bill

Whether you’re headed to water or woods this fall for fins, fur or feathers, be sure to pack a Rapala fillet knife.


Stylish, yet comfortable clothing

Great for outings on the water, but appropriate for a night at your favorite campfire, soon you will be the best-dressed angler in the boat.


Rapala Blog

Our Rapala blog has all the latest Rapala fishing news, product info, pro tips & picks and more. Get the first look at Rapala news updates, new lures and featured videos.

Rapala Blog