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SHOP Rapala

New Arrivals

We’re not ones to rest on our laurels. When we see a need, we set about making something to fill that need. We observe, design, test and retest until the lure or knife or tool meets our exacting standards. Just as our founder, Lauri Rapala, did years ago and how he would want it to be done now. We’re constantly adding new items to our catalog, from new colors to new can’t-live-without tools, so check back often!

Fishing Tools

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Rods & Reels

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Ice Fishing Accessories

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Our New Arrivals category features all of our hottest new items. Here’s where you’ll find new lures, new actions, new sizes, new colors, new finishes, new tools, new accessories and new ways of catching more fish. Get the latest ice fishing accessories, fillet boards and clothing too.