US

This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading

SHOP Rapala

New Arrivals

We’re not ones to rest on our laurels. When we see a need, we set about making something to fill that need. We observe, design, test and retest until the lure or knife or tool meets our exacting standards. Just as our founder, Lauri Rapala, did years ago and how he would want it to be done now. We’re constantly adding new items to our catalog, from new colors to new can’t-live-without tools, so check back often!

Fishing Tools

-View All

Knives

-View All

Lures

-View All

Rods & Reels

-View All

Ice Fishing Accessories

-View All

Our New Arrivals category features all of our hottest new items. Here’s where you’ll find new lures, new actions, new sizes, new colors, new finishes, new tools, new accessories and new ways of catching more fish. Get the latest ice fishing accessories, fillet boards and clothing too.