This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading

SHOP Rapala

CountDown Lures

The legendary Rapala Countdown® lure was introduced back in the 60s and is still included among the favorites of professional and casual anglers alike. The gravity defying body of the Countdown sinks, at a foot per second, to your desired depth allowing you to repeatedly reach and retrieve without rising out of the strike zone. With this lure, you can find fish quickly and consistently throughout the water column, whether they’re at the weed tops or holding bottom.

Sort By:

Image Size:

Viewing 1 - 4 Results
Starting at $6.99
Starting at $13.49

In addition to the classic Countdown, the series includes the Scatter Rap Countdown, with the patented Scatter Lip design for an evasive, erratic action that mimics baitfish on the run; and the X-Rap Countdown, X-Rap style construction with a strong rolling action on the retrieve and flutter on the pause. For saltwater and larger fish, there’s also the Countdown Magnum. With the Rapala Countdown series, catching fish is as easy as 1-2-3.