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SHOP Rapala

All Other Lures

Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box.

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Since 1936, anglers have been putting their trust in Rapala, and the company has delivered in spades. More world record fish have been caught with a Rapala lure than any other company. There’s a reason (several, actually) why Rapala is recognized as the world’s leading brand of fishing lures. Give us a try – we promise you’ll be glad you did.