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Big fish eat little fish, especially little fish that are wounded. Rapala lures perfectly mimic that wounded baitfish “wobble”. It’s an action as distinct to Rapala as a fingerprint is to a person. An action no other company has been able to duplicate. To this day, each lure is hand-tuned and tank-tested to ensure it swims perfectly, right out of the box.

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Since 1936, anglers have been putting their trust in Rapala, and the company has delivered in spades. More world record fish have been caught with a Rapala lure than any other company. There’s a reason (several, actually) why Rapala is recognized as the world’s leading brand of fishing lures. Give us a try – we promise you’ll be glad you did.