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Shadow Rap
Shadow Rap Video
End Of Winter Sale! 15% Ice Accessories
Shaft Baitcaster Reels
Shaft Spinning Reels
Concept Fishing Rods

Logo Lures

Put your logo on a legendary Rapala. Its guaranteed to lure more business, hook more customers and land more big deals. Click the button below to learn more about how to order your custom Rapala logo lures.

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Shadow Rap® 2016

A minnow in trouble makes dangerous moves. Struggling, it lunges in jerking motions, then it falls slowly with a quivering fade … just like the Shadow Rap.

SEE THE ACTION