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Lures

From the legendary names to the finest modern designs you'll not only find the most productive lures of their kind, you'll find the lures that have defined techniques for decades. And while these perennial favorites continue to fill fish boxes, we haven't rested on our landing nets. The latest technologies offer better balance, more action and deeper dives, while making these performance features easier than ever for novice anglers to enjoy.

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80 years of experience and a deep understanding of how to motivate fish to strike have resulted in some of the most beloved lures available today. Each category holds time-tested, angler approved lures that are guaranteed to land you fish. Luhr-Jensen hard baits include winners like Hot Lips, Kwikfish and J-Plug. Can’t-live-without spinners include the Bang Tail, Coho Bolo, Hydro Vibe Hoochie and Shyster. Fill your tackle box with classic fish-producing spoons like the Krocodile, Needlefish and Cast Champ. The passion that Luhr-Jensen has for fishing is evident in the craftsmanship of its lures. It’s evident to anglers too, who’ve made Luhr-Jensen lures a worldwide success.