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BX Series
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Lip Smacker
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Industrial Strength
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New Apparel

It’s no secret what’s in your tackle box. Now flaunt that fact by wearing sweet Rapala threads. Check out the latest premium Rapala apparel online now.

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Logo Lures

Put your logo on a legendary Rapala. Its guaranteed to lure more business, hook more customers and land more big deals. Click the button below to learn more about how to order your custom Rapala logo lures.

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Scatter Rap 2015

Introducing the next generation of Scatter Rap® lures. Developed for shallow and deep ranges, these feisty baits feature the already legendary aggressive, evasive, erratic Scatter Rap action.

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