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This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

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Luhr-Jensen is now part of the official Rapala and Respected Rapala brand Facebook fan page. “Like Us” and get exclusive Facebook-only offers, promotions, deals, giveaways and more!

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Tech Info

Whether you're interested in picking up a new technique, exploring a new body of water or learning how to rig or fish a specific Luhr-Jensen lure, you've come to the right place. You can find our Luhr-Jensen tech info PDf files in the “Downloads” tab on any product page with a related topic.

UV Bright

UV Bright finishes reflect more light energy, strengthening the lure’s visibility. Our UV finishes are a unique combination of fluorescent paints, reflective surfaces and optical brighteners that make the lures more brilliant in any light. They have proven to be very effective for all species in situations where fish are feeding by sight.