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Customer Service

Sign Up for Email

We offer 3 types of emails to cover all of your open water and ice fishing needs with the most subscription flexibility.

  • “eRap Up” Brand emails feature news, articles, pro picks and tips and product information from across 10 Rapala Respected Brands, including Rapala, VMC, Sufix, StrikeMaster, MarCum, TriggerX, Terminator, Williamson, Blue Fox, and Luhr-Jensen ~1-2 per month.
  • Promotional emails including promotions and special offers from across 11 Rapala Respected Brands, including Rapala, VMC, Sufix, StrikeMaster, MarCum, ICE FORCE, TriggerX, Terminator, Williamson, Blue Fox, and Luhr-Jensen ~2-4 per month.
  • ICE FORCE Brand emails - news, tips, product information and more from all of the ICE FORCE brands, including Rapala, VMC, Sufix, StrikeMaster, MarCum, Polaris, and Mora Ice. ~2-4 per month Aug-Mar.

You can sign up, change your preferences or unsubscribe at any time at the Email Sign Up / Subscription Center.

You can also reach this page via the Update My Preferences link at the bottom of every email. This link will bring you to the Email Sign Up / Subscription Center where you can update your email selections, update your personal information, or change the email address where you would like the emails sent.