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Customer Service

Sign Up for Email


We offer 3 types of email lists to cover all of your open water and ice fishing needs with the most subscription flexibility.

  • “eRap Up” Brand Emails
    Features news, articles, pro picks and tips and product information from Rapala Respected Brands, including Rapala®, VMC®, Sufix®, Storm®, Luhr-Jensen®, TriggerX®, Blue Fox®, Terminator®, Williamson® (2-4 per month).
  • Promotional Emails
    Includes promotions and special offers from across all 12 Rapala Respected Brands, including Rapala®, VMC®, Sufix®, Storm®, Luhr-Jensen®, TriggerX®, Blue Fox®, Terminator®, Williamson®, StrikeMaster®, MarCum® and ICE FORCE® (2-4 per month).
  • ICE FORCE Brand Emails
    News, tips, product information and more from all of the ICE FORCE® brands, including Rapala®, VMC®, Sufix®, TriggerX®, StrikeMaster®, MarCum®, ICE FORCE®, Polaris®, and Mora Ice (2-4 per month Aug-Mar).

You can sign up, change your preferences or unsubscribe at any time in the Email Subscription Center.

You can also reach this page via the Update My Preferences link at the bottom of every email. This link will bring you to the Email Subscription Center where you can update your email selections and update your personal information or change the email address where you would like your emails to be sent.