This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
In the lead from the very start, Storm® soft plastic lures offer anglers the most realistic swimming actions and life-like colors available. From small streams to open water, there’s a bait to match your prey in the Storm Soft Plastic Lures tacklebox. All baits come pre-rigged with premium, heavy-duty hardware and VMC® hooks and swimming weights where applicable. Storm soft plastic lures let you “Think like a fish.”
Storm soft baits offer an enormous variety of every forage type you can imagine, from bluegills, to eel and crawdads. Our WildEye Live series is the most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye, holographic swimmin’ flash foil and a tough, yet soft outer body. Features over 20 bait species for both freshwater and saltwater. The Kickin’ series features a segmented body with a kicking tail and a polycarbonate lip that create the most action possible for a swimming bait.
Rapala Blog