This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
The BX series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Balsa on the inside, each is encased with a durable copolymer shell for unbeatable toughness. As a bonus, this construction allows for the most incredible, life-like finishes, unlike anything seen before. These lures can stand up to bites all day from large, toothy fish.
Image Size:
Image Size:
Great for casting and trolling, the BX series lures have an irresistible swimming action with a rolling flash that drive fish wild. For cold or dark water or just plain old finicky fish, add a little kick to the “baitfish in distress” action with the BX jointed lures. They’ll tempt even the most uninterested fish into taking a bite. Truly one-of-a-kind pieces, the actions and the durability of the BX series lures are unmatched by any other bait on the market.
Rapala Blog