Lures

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Lures

90 Items

Rapala fishing lures are made with meticulous precision, so they swim perfectly, right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, the fishing lures we carefully craft have lived up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala fishing lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million fishing lures a year, sold in over 140 countries around the world. And it’s the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen!

  • Starting at $11.49
    Starting at $11.49

The secret to our success is the unmistakable, irresistible “wounded minnow” swimming action of our lures. Since the beginning, when the founders of Normark® discovered the Rapala® Original Floating, they knew that no matter how you fish them—slow or fast, shallow or deep—Rapala® lures lures draw strikes like no others. Even the most negative fish can be tempted with a Rapala. Many have tried, but none have been able to imitate that classic Rapala action. This is partly because Rapala is still the only company in the world that mass produces fishing lures made of balsa wood. It’s a more difficult process, but crucial to achieving the swimming action that drives fish wild. No shortcuts. No gimmicks. No flash in the pan next greatest things. Just a legacy of quality that shines in every lure as brightly as the internal holographic foil and black nickel hooks.