This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
Not sure which lures, spoons, spinners or jigs you need? Let the masses guide you! Out of the 20 million lures we sell every year, some favorites have emerged over time. These are the cant-live-without lures, spoons, spinners and jigs that millions of anglers the world over keep in their stash at all times.
These products are the best-of-the-best and there is no wrong choice in this list. Fill your tacklebox with any of these best sellers and watch as fish start jumping in your boat eager to get at 'em. Tested and proven favorites of anglers, these lures, spoons, spinners and jigs will not disappoint.
Rapala Blog