-
Lost Your Password? We can help.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
Lures
97 ItemsRefine Your Results By:
Filter By
Lure Style
Running Depth
Color
- Albino Shiner (AS)(13)
- Anchovy (ANC)(4)
- Artistic Burbot (ARB)(8)
- Ayu (AYU)(6)
- Baby Bass (BB)(11)
- Baitfish (BFH)(3)
- Balsa Juvenile Rainbow Trout (BJRT)(2)
- Big Eye Scad (BSCD)(5)
- Black Chartreuse Head (BKCH)(1)
- Black Hologram Flake (FBHF)(1)
- Black Red Head (BRH)(2)
- Black Yellow Red (BYR)(2)
- Blaze (BLZ)(3)
- Bleak (ALB)(6)
- Bleeding Blue Shad (BBSD)(2)
- Bleeding Chartreuse Shad (BCSD)(2)
- Bleeding Copper Flash (BCF)(2)
- Bleeding Hot Olive (BHO)(6)
- Bleeding Olive Flash (BOF)(2)
- Bleeding Olive Shiner (BOS)(1)
- Bleeding Original Shad (BOSD)(3)
- Bleeding Pearl (BP)(4)
- Bleeding Tiger (BLT)(1)
- Blue (B)(9)
- Blue Back Herring (BBH)(13)
- Blue Bonito (BBTO)(1)
- Blue Chartreuse (BC)(1)
- Bluefin Trevally UV (BTU)(1)
- Blue Flash (BFL)(3)
- Blue Foil (BF)(1)
- Blue Fusilier UV (BFU)(2)
- Blue Ghost (BGH)(14)
- Bluegill (BG)(14)
- Blue Gill (BG)(1)
- Blue Mackerel (BM)(3)
- Blue Mullet (BMU)(1)
- Blue Pearl (BLP)(4)
- Blue Pearl Hologram Flake (BPHF)(1)
- Blue Perch (BPE)(2)
- Blue Sardine (BSRD)(15)
- Blue Shad (BSD)(6)
- Blue Shiner (BSH)(2)
- Blue Silver Red (BSR)(2)
- Blue Spotted Minnow (BSM)(1)
- Bone (BN)(8)
- Bone Chartreuse (BNC)(7)
- Bone Craw (BOC)(1)
- Bonito (BTO)(4)
- Brook Trout (BTR)(7)
- Brown Crawdad (BCW)(1)
- Brown Foil (BRF)(1)
- Brown Perch (BRP)(1)
- Brown Prawn (BRP)(2)
- Brown Trout (TR)(14)
- Bruised (BRU)(4)
- Bunker (BNK)(3)
- Burning Mullet (BUM)(1)
- Carbon (CBN)(14)
- Caribbean Shad (CRSD)(7)
- Chartreuse Black (CB)(1)
- Chartreuse Brown (CTB)(1)
- Chartreuse Ghost (CGH)(2)
- Chartreuse Lime (CTL)(1)
- Chartreuse Red Ghost (CHRG)(1)
- Chartreuse Shad (CSD)(3)
- Chrome (CH)(21)
- Chrome Blue (CHB)(5)
- Chrome Bluegill (CBG)(2)
- Chrome Gold Fluorescent Red (CGFR)(3)
- Chrome Mackerel (CHM)(2)
- Chrome Moss Back Shiner (CMBS)(1)
- Chrome Red (CHR)(1)
- Clown (CLN)(34)
- Clown Flash (CLF)(1)
- Clown Gold (CLG)(4)
- Clown Silver (CLS)(4)
- Convict (CON)(1)
- Copper (CO)(2)
- Crawdad (CW)(9)
- Crush (CRU)(4)
- Dark Brown Crawdad (DCW)(7)
- Delta (DEL)(3)
- Demon (DMN)(9)
- Disco Shad (DSSD)(5)
- Dorado (D)(5)
- Elite Blue (EB)(5)
- Fire Chartreuse (FC)(1)
- Fire Crawdad (FCW)(1)
- Fire Minnow (FMN)(2)
- Fire Perch (FP)(4)
- Fire Shad (FSD)(1)
- Firetiger (FT)(55)
- Fire Tiger Perch (FTPE)(2)
- Firetiger UV (FTU)(3)
- Flake Anchovy (FANC)(2)
- Flake Ayu (FAYU)(2)
- Flake Blue (FB)(2)
- Flake Blue Sardine (FBSRD)(2)
- Flake Clown (FCLN)(1)
- Flake Glass Ghost (FGGH)(1)
- Flake Gold Olive (FGO)(1)
- Flake Green (FG)(1)
- Flake Hot Blue (FHB)(1)
- Flake Hot Chartreuse (FHC)(1)
- Flake Mullet (FMU)(1)
- Flake Orange Anchovy (FOANC)(1)
- Flake Parrot (FPRT)(1)
- Flake Pink Sardine (FPSRD)(1)
- Flake Purple Ghost (FPGH)(1)
- Flake Red Head (FRH)(2)
- Flake Red Steel (FRST)(1)
- Flake Silver (FS)(3)
- Flake Silver Shad (FSSD)(1)
- Flash Perch (FLP)(4)
- Flash Yellow Perch (FYP)(1)
- Fluorescent Red Pearl (FRP)(2)
- Flying Fish UV (FFU)(2)
- Foil Fluorescent Chartreuse (FFCH)(1)
- Foil Fluorescent Green (FFGR)(1)
- Frog (F)(4)
- Fusiler (FUS)(4)
- Ghost (GH)(2)
- Ghost Prawn (GHP)(2)
- Ghost Shiner (GHSH)(4)
- Girlfriend (GFD)(3)
- Glass Amber Tiger UV (GATU)(4)
- Glass Black (GBK)(2)
- Glass Blue Minnow (GBM)(3)
- Glass Blue Shad (GBSD)(2)
- Glass Brown Crawdad (GBCW)(1)
- Glass Chartreuse Shad (GCS)(2)
- Glass Clown (GCL)(3)
- Glass Dot Ayu UV (GDAU)(4)
- Glass Ghost (GGH)(15)
- Glass Ghost UV (GGHU)(1)
- Glass Green Tiger UV (GGTU)(1)
- Glass Lucent Tiger UV (GLTU)(1)
- Glass Minnow (GMN)(4)
- Glass Pearl Tiger UV (GPTU)(1)
- Glass Perch (GP)(5)
- Glass Pink Clown (GPCL)(4)
- Glass Pink Tiger UV (GPKTU)(1)
- Glass Purple Clown (GPRCL)(1)
- Glass Purple Perch (GPP)(2)
- Glass Purple Shad (GPS)(2)
- Glass Purple Sunfire (GPSF)(4)
- Glass Shad (GSD)(2)
- Glass Yellow Perch (GYP)(2)
- Glassy Gill UV (GGIU)(2)
- Glow (GL)(2)
- Glow Blue Tiger (GBT)(3)
- Glow Fire Tiger (GT)(1)
- Glow Ghost (GLGH)(2)
- Glow Green Tiger (GGT)(3)
- Glow Grey Shiner (GGS)(3)
- Glow Hot Perch (GHP)(3)
- Glow Pearl Blue (GPB)(1)
- Glow Pearl Olive (GPO)(1)
- Glow Red Tiger (GRT)(3)
- Glow Tiger (GT)(5)
- Glow Yellow Perch (GYP)(5)
- Glow Zebra Blue Pink (GZBP)(1)
- Glow Zebra Fluorescent Red (GZFR)(2)
- Goby (GOBY)(1)
- Gold (G)(22)
- Gold Chrome (GCH)(6)
- Golden Alburnus (GALB)(6)
- Golden Shiner Live (GSL)(1)
- Goldfish (GF)(11)
- Gold Fluorescent Red (GFR)(14)
- Gold Fluorescent Red Tiger (GFRT)(2)
- Gold Green (GR)(1)
- Gold Green Mackerel (GGM)(1)
- Gold Juvenile Trout (GJTR)(1)
- Gold Mullet (GMU)(1)
- Gold Of Lapland (GOL)(3)
- Gold Olive (GO)(7)
- Gold Orange (GOR)(1)
- Gold Shiner (GSH)(7)
- Gone (GON)(4)
- Green Army UV (GAU)(7)
- Green Foil (GRF)(1)
- Green Mackerel (GM)(6)
- Green Mullet (GRMU)(1)
- Green Sardine (GSRD)(2)
- Green Shad UV (GSU)(2)
- Green Tiger UV (GTU)(12)
- Green Yellow Hologram Flake (GYHF)(1)
- Green Yellow Orange Stripe (GYOS)(1)
- Gun Metal Pearl Hologram Flake (GPHF)(1)
- Halloween (HLW)(14)
- Haymaker (HAY)(6)
- HD Bigeye Scad (HDBSCD)(1)
- HD Blue Sardine (HDBSRD)(1)
- HD Bonito (HDBTO)(1)
- HD Dorado (HDD)(1)
- HD Flying Fish UV (HDFFU)(1)
- HD Lime Light UV (HDLLU)(1)
- HD Read Red Bait (HDRRB)(1)
- HD Red Head UV (HDRHU)(1)
- HD Sailfish UV (HDSFU)(1)
- HD Silver Blue Mackerel (HDSBM)(1)
- HD Squid (HDSQ)(1)
- HD Wahoo UV (HDWHU)(1)
- Helsinki Ghost (HGH)(5)
- Helsinki Shad (HSD)(12)
- Herring (HER)(1)
- Hologram Flake Anchovy (HFANC)(1)
- Hologram Flake Copper Green (HFCGR)(3)
- Hologram Flake Gold Fluorescent Red (HFGFR)(2)
- Hologram Flake Silver Brown (HFSBR)(1)
- Holographic Blue (HB)(1)
- Holographic Blue Shad (HBSD)(1)
- Holographic Blue Shiner (HBSH)(1)
- Holographic Bone Chartreuse (HBNC)(1)
- Holographic Emerald Shad (HESD)(1)
- Holographic Orange Gold (HOG)(1)
- Holographic Shad (HSD)(1)
- Holographic Shiner (HSH)(1)
- Holographic Silver (HS)(1)
- Homer's Buddy (HOB)(1)
- Hot Chartreuse (HCH)(1)
- Hot Chartreuse UV (HCHU)(3)
- Hot Chub (HC)(1)
- Hot Head (HH)(14)
- Hot Mustard (HM)(5)
- Hot Mustard Muddler (HMMD)(4)
- Hot Olive (HO)(6)
- Hot Perch (HTP)(1)
- Hot Pike (HTPK)(7)
- Hot Pink (HP)(8)
- Hot Pink UV (HPU)(8)
- Hot Purple (HPR)(5)
- Hot Steel (HS)(19)
- Hot Tiger (HT)(19)
- Hot Tiger Pike (HTIP)(5)
- Hot Wahoo UV (HWHU)(1)
- Houdini (HDI)(1)
- Hussar UV (HUU)(1)
- Imposter (IMP)(6)
- Jungle Perch (JP)(3)
- Leaping Bonito UV (LBU)(1)
- Legendary Perch (LP)(1)
- Lime Frog (LF)(3)
- Lime Light UV (LLU)(2)
- Live Ayu (AYUL)(7)
- Live Baby Sea Bass (BSBL)(2)
- Live Baitfish (BFHL)(1)
- Live Bai Tiao (BTL)(2)
- Live Bleak (BLL)(2)
- Live Bluegill (LBGL)(8)
- Live Blue Mackerel (SBML)(2)
- Live Blue Sardine (BSRDL)(2)
- Live Brown Trout (TRL)(9)
- Live Cabrilla (CAL)(2)
- Live Char (CHL)(7)
- Live Doncella (DOL)(2)
- Live Dorado (DL)(2)
- Live Field Mouse (FML)(1)
- Live Frog (FL)(1)
- Live Green Mackerel (SGML)(2)
- Live Herring (HRL)(1)
- Live Hologram Perch (PEHL)(4)
- Live Hologram Roach (ROHL)(4)
- Live Hologram Smelt (SMHL)(4)
- Live Lanzon (LZL)(2)
- Live Largemouth Bass (LBL)(9)
- Live Leopard Frog (LFL)(1)
- Live Mullet (MUL)(2)
- Live Pejerrey (PJL)(2)
- Live Perch (PEL)(22)
- Live Pike (PKL)(3)
- Live Pumpkinseed (PSL)(7)
- Live Rainbow Trout (RTL)(15)
- Live River Shad (RSL)(9)
- Live Roach (ROL)(22)
- Live Sardine (BSRDL)(3)
- Live Sculpin (SCPL)(2)
- Live Shad (SHL)(1)
- Live Skipjack (SJL)(3)
- Live Smallmouth Bass (SBL)(9)
- Live Smelt (SML)(5)
- Live Stickleback (STBL)(2)
- Live Trout (TRL)(5)
- Live Vairon (VAL)(2)
- Live Walleye (WAL)(2)
- Mangrove Minnow (MM)(7)
- Mardi Gras (MGRA)(7)
- Marilyn (MRL)(2)
- Metallic Blue (MB)(1)
- Metallic Blue Tiger (MBT)(2)
- Metallic Silver (MS)(2)
- Minnow (MN)(2)
- Mirror Carp (MRC)(5)
- Molten Copper (MLC)(4)
- Molten Copper Perch (CPE)(2)
- Moss Back Shiner (MBS)(14)
- Mossy (MSY)(3)
- Muddler (MD)(4)
- Mule (MULE)(4)
- Mullet (MU)(10)
- Needle Fish (NF)(1)
- Nordic Perch (NP)(1)
- Old School (OLSL)(5)
- Ole Blue (OLB)(2)
- Olive Drab (OD)(3)
- Olive Ghost (OGH)(5)
- Olive Green (OG)(22)
- Olive Green Crawdad (OGCW)(3)
- Olive Green Muddler (OGMD)(3)
- Orange Frog (OF)(1)
- Orange Gold Shad (OGSD)(1)
- Orange Parrot (OPRT)(1)
- Orange Shad (ORSD)(2)
- Orange Tiger (OCG)(4)
- Orange Tiger UV (OTU)(7)
- Original Pearl Shad (OPSD)(1)
- Parrot (PRT)(6)
- Peacock Bass (PB)(1)
- Pearl Grey Shiner (PGS)(8)
- Pearl Orange (CG)(5)
- Pearl Shiner (PSH)(2)
- Pearl UV (PRLU)(1)
- Pearl White (PW)(1)
- Pearl White Red Tail (PWRT)(2)
- Penguin (PNGN)(5)
- Perch (P)(39)
- Pike (PK)(5)
- Pilchard (PLD)(6)
- Pinfish (PF)(6)
- Pink Candy (PCD)(1)
- Pink Chrome (PC)(1)
- Pink Clown (PCL)(9)
- Pink Parrot (ELJ)(5)
- Pink Parrot Stripe (ELJS)(1)
- Pink Scad (PSC)(2)
- Pink Shad UV (PSU)(2)
- Pink Tiger UV (PTU)(14)
- Psycho Chartreuse (PSYC)(1)
- Psycho Pink (PSYP)(2)
- Pure Chrome (PCH)(3)
- Purple Chrome (PRC)(1)
- Purple Clown (PRCL)(6)
- Purple Clown Flash (PCLF)(1)
- Purpledescent (PD)(33)
- Purple Flash (PRFL)(1)
- Purple Ghost (PGH)(1)
- Purple Gold (PG)(1)
- Purple Haze (PHZ)(4)
- Purple Mackerel (PM)(5)
- Purple Olive Craw (POCW)(1)
- Purple Prawn UV (PUPU)(2)
- Purple Shad (PS)(1)
- Purple Tiger UV (PUTU)(1)
- Rainbow Trout (RT)(20)
- Rainbow Trout Flash (RTF)(1)
- Rasta (RTA)(4)
- Red Belly (RDB)(5)
- Redbelly Dace Live (RBDL)(1)
- Red Crawdad (RCW)(8)
- Redfin Perch (RFP)(2)
- Redfin Shiner (RFSH)(6)
- Redfin Spotted Minnow (RFSM)(1)
- Redfire Crawdad (RFCW)(10)
- Redfish (RF)(1)
- Red Ghost (RGH)(7)
- Red Head (RH)(19)
- Red Head UV (RHU)(5)
- Red Hologram Flake (FRHF)(2)
- Red Rocket (RER)(1)
- Red Tiger (RDT)(3)
- Red Yellow Green (RYGR)(2)
- Red Yellow Green Stripe (RYGS)(1)
- Regal Shad (RSD)(2)
- Rock Solid (ROC)(1)
- Rusty (RUS)(2)
- Rusty Crawdad (RUCW)(1)
- Sailfish UV (SFU)(6)
- Sardine (SRD)(1)
- Scaled Baitfish (SCRB)(8)
- Scaled Roach (SCRR)(8)
- Scoop (SCP)(1)
- Shad (SD)(20)
- Shadow (SDW)(1)
- Shad Translucent (SDT)(1)
- Shark Mackerel UV (SHMU)(1)
- Shiner (SH)(1)
- Silver (S)(60)
- Silver Blue (SB)(24)
- Silver Blue Mackerel (SBM)(3)
- Silver Brown (SBR)(4)
- Silver Flash (SFL)(2)
- Silver Fluorescent Chartreuse (SFC)(11)
- Silver Fluorescent Chartreuse UV (SFCU)(1)
- Silver Foil (SF)(1)
- Silver Gold (SG)(1)
- Silver Green Mackerel (SGM)(2)
- Silver Mackerel (SM)(2)
- Silver Mullet (SMU)(1)
- Silver Pike (SPK)(1)
- Silver Shad (SSD)(4)
- Silver Shiner (SH)(6)
- Slick (SLK)(2)
- Smash (SMSH)(5)
- Smelt (SMT)(5)
- Sneaky Pete (SNP)(1)
- Speckled Trout (ST)(1)
- Speed Monkey (MKY)(1)
- Spotted Copper (SPC)(2)
- Spotted Gold (SPG)(1)
- Spotted Gold Fluorescent Red (SPGFR)(1)
- Spotted Minnow (SPM)(2)
- Spotted Silver (SPS)(1)
- Spotted Silver Blue (SPSB)(2)
- Steel Foil (STF)(1)
- Steel Gold Fluorescent Red (SGFR)(1)
- Steel Perch (STP)(2)
- Tamale (TAM)(1)
- Tennessee Olive Shad (TOSD)(1)
- Tennessee Shad (TSD)(2)
- Tropic Ice (TRI)(5)
- Twilight Zone (TWZ)(8)
- Unreal Koi (URK)(4)
- Uv Chrome Blue (UVCB)(1)
- Uv Chrome Pink (UVCP)(1)
- Vampire (V)(1)
- Wahoo UV (WHU)(9)
- Walleye (W)(4)
- Whitefish (SIIK)(5)
- White Red Black (WRB)(2)
- White Red Black Stripe (WRBS)(1)
- Yellowfin Tuna (YFT)(1)
- Yellow Fusilier UV (YFU)(5)
- Yellow Perch (YP)(44)
- Yellow Shiner (YSH)(1)
Lures
97 ItemsThe Quest For Perfection Rapala is the original innovator in fishing tackle with an exceptional ability to continuously renew and apply Lauri Rapala’s groundbreaking innovation that changed lure fishing forever: the Rapala wobble that imitates a wounded baitfish. This can be seen in the superior know-how in lure design and traditional craftsmanship values that are combined with cutting edge technology and uncompromising quality control. Today’s technology allows very advanced and precise production methods, yet throughout the production process the lure parts are repeatedly checked for quality. And at the end of the production, every Rapala lure that has a swimming lip is still hand tuned and tank tested to guarantee perfect action straight out of the box.
-
In stores now, available from rapala.com in AprilIn stores now, available from rapala.com in AprilNew
The secret to our success is the unmistakable, irresistible “wounded minnow” swimming action of our lures. Now matter how you fish them—slow or fast, shallow or deep—our lures draw strikes like no others. Even the most negative fish can be tempted with a Rapala. Many have tried, but none have been able to imitate that classic Rapala action. This is partly because Rapala is still the only company in the world that mass produces fishing lures made of balsa wood. It’s a more difficult process, but crucial to achieving the swimming action that drives fish wild. No shortcuts. No gimmicks. No flash in the pan next greatest things. Just a legacy of quality that shines in every lure as brightly as the internal holographic foil and black nickel hooks.