Lures

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Lures

93 Items

The Quest For Perfection Rapala is the original innovator in fishing tackle with an exceptional ability to continuously renew and apply Lauri Rapala’s groundbreaking innovation that changed lure fishing forever: the Rapala wobble that imitates a wounded baitfish. This can be seen in the superior know-how in lure design and traditional craftsmanship values that are combined with cutting edge technology and uncompromising quality control. Today’s technology allows very advanced and precise production methods, yet throughout the production process the lure parts are repeatedly checked for quality. And at the end of the production, every Rapala lure that has a swimming lip is still hand tuned and tank tested to guarantee perfect action straight out of the box.

The secret to our success is the unmistakable, irresistible “wounded minnow” swimming action of our lures. Now matter how you fish them—slow or fast, shallow or deep—our lures draw strikes like no others. Even the most negative fish can be tempted with a Rapala. Many have tried, but none have been able to imitate that classic Rapala action. This is partly because Rapala is still the only company in the world that mass produces fishing lures made of balsa wood. It’s a more difficult process, but crucial to achieving the swimming action that drives fish wild. No shortcuts. No gimmicks. No flash in the pan next greatest things. Just a legacy of quality that shines in every lure as brightly as the internal holographic foil and black nickel hooks.