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Any Angler who has spent an afternoon fishing in a cold, blowing rain knows the value of premium gear. The designers at Rapala have a first hand knowledge of these values. Their time spent on the water yields a knowledge for the needs of anglers in the elements. Built into every piece of Rapala gear are the features that are there when you need them most, providing safety, protection and comfort.
We’ve got t-shirts, long sleeve shirts, hoodies and jackets. Heavy-weight, light-weight, and performance fabric. Distressed hats, mesh-back hats, flat brim hats, and visors. We’ve got red, white, black, gray, camo and more. Mens, Women’s and Youth. We know that variety is important—we make lures for a living!
As for serious outerwear, we carry several parkas and jackets, polar bibs, and heavy weight gloves and ice gaiters. Each is designed for the angler and loaded with functional features to make your time on the ice comfortable and productive.