AT,BE,BG,HR,CY,CZ,DK,EE,FI,FR,DE,GR,HU,IE,IT,LV,LT,LU,MT,NL,PL,PT,RO,SK,SI,ES,SE,GB

The shop function on this site is for EU customers only. We apologize, we cannot accommodate orders outside of EU, but please explore our products. To buy our products outside EU, check your local distributor.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading


Looking to buy one of our cool HD color patterns but can't locate it anywhere?

Shop the Rapala Live Series direct from the @rapalaworld instagram feed and the feed of our biggest fans. Just click your favorite image to see how to buy the goods that are featured! Want to be featured yourself? Tag @rapalaworld in your Instagram photos/videos and use #rapala in your caption, and we might just contact you!