AT,BE,BG,HR,CY,CZ,DK,EE,FI,FR,DE,GR,HU,IE,IT,LV,LT,LU,MT,NL,PL,PT,RO,SK,SI,ES,SE,GB

The shop function on this site is for EU customers only. We apologize, we cannot accommodate orders outside of EU, but please explore our products. To buy our products outside EU, check your local distributor.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading

Rapala Instashop

Shop the @rapalaworld Instagram feed and the feeds of our fans! Just click an image to see the goods that our fans are using in their fishing adventures. Want to get featured? Tag @rapalaworld in your Instagram photos/videos and use #rapala in your caption.

As keen anglers ourselves, we absolutely love sharing in your catches and outdoor experiences through your photos tagged with #rapala on Instagram. It would be a crime to not share your Rapala experiences with other enthusiastic anglers! We therefore occasionally ask you to allow us to share photos on our websites and social media channels by tagging your existing photo with #yesrapala - whilst crediting and linking to the owners of the photos.