The shop function on this site is for EU customers only. We apologize, we cannot accommodate orders outside of EU, but please explore our products. To buy our products outside EU, check your local distributor.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading

Rapala FAQs

How to create a account?

Its easy and will give you access to many great benefits, like your personal order history, faster checkout and wish lists. Just click this link: Registering

How to order Rapala newsletter?

To receive the latest Rapala news and offers you can subscribe to our newsletter on Email Subscription Center.

How can I reach Rapala customer care?

You can reach us via email:

Can I place an order by email?

You can place your order in our web shop Ordering online is fast and easy. Unfortunately, we cannot process orders sent via email.

Changing or cancelling order?

Due to the automated nature of our fulfillment system, orders cannot be canceled or changed once they have been submitted. If you wish to exchange a product, you must go online and reorder, and process the original item as a return.

How to become a Rapala pro angler?

Please submit your interest via email to Our marketing team will go through all Pro Angler applications and get back to you as soon as possible.

How do you pronounce Rapala?

The correct pronunciation of Rapala is Rap-a-la. Răp-a-la.

How do I change Kilograms (kg) to Pounds (lbs) on my scale?

Press the ON button to turn on the scale, while the numbers are flashing press the ON button again to select lbs or kg. Once selected, wait for the numbers to flash. Now the scale is ready to use.

Where can I find the running depths of my Rapala lures?

You can find running deepth information from the product page under Spec Chart.