The shop function on this site is for EU customers only. We apologize, we cannot accommodate orders outside of EU, but please explore our products. To buy our products outside EU, 
Winter Lure Maintenance
This is my winter routine of how to keep my precious pike lures strong and healthy so they can keep fighting for me.
A Sharp Hook Catches More Fish
After years of fishing, I’ve come to a point where I’m putting a lot of focus and engagement on those pointy, lazer sharp, coated pieces of steel attached to your fishing lures.
Gift Ideas For the Gifted Angler
Holiday season is here, and we have put together some gift ideas for the gifted angler. It’s hard to go wrong with some fish-catching lures, well-engineered tools or good-looking accessories.
Tuning the X-Rap Twitchin' Mullet
Modify the Mullet to a Great Freshwater Twitch Bait
Trolling For Cod in the Baltic Sea
Only ten minutes after the baits were set, the ratchet of my multiplier reel screamed...
When a Summer Angler goes Ice fishing!
Day after day and hour after hour, last year offered some amazing moments on the waters. With a backpack full of memories, I’m thinking back to the times with heavy rain and hard winds.
Replacing treble hooks with single hooks
Are you a dedicated angler? The one that continuously seeks perfection and solutions? Are you always asking questions about how to take your fishing passion to the next level?
Rapala´s Tools For Boat Anglers
In this article, Jonatan Nellfors will walk you through some of his most essential tools. Whether you are fishing from a boat or from shore, these will come in handy.
Rapala X-Rap Magnum Xtreme 160 – First Impressions
I had the privilege of testing the new Rapala X-Rap Magnum Xtreme 160 lures. I must say, that I am very excited with this new development from Rapala!
Which One Is My Favourite Rapala?
Well I am often asked which of my Rapala lures are my favourite ones to use and it’s a question I can never answer or put a name to it as there’s so many I travel with at all times. So to break it down it probably would resol...
Tackle Talk: Micro Jigging in East London, South Africa
Micro Jigging is a growing angling technique for deep sea anglers in the East London area. Your success with micro jigging depends on how you set up your jigs, the rigs you use and your technique of jigging.
Big Lures for the Biggest Encounters
There’s few fishing experiences as exciting as the sound of a screaming drag disrupting the silence around you; or the visual explosion of a top water strike as a hungry predator unexpectedly crashes your popper as it comes t...
The Art of Trolling Rapala X-Raps and X-Rap Magnums
Rapala X-Raps have been a long time favourite of mine, and long before I was trolling feathers or konas (skirted lures) I was trolling Rapalas. Nowadays I only troll X-Raps offshore which are ideal for this situation.