This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading

Customer Service

HOW2TV High Percentage Lures for Late Summer (video)

Hey welcome back for another edition of HOW2TV. Well, you can see I’ve got my sport coat on today. What’s happening is water temps are dropping, so is the air temp. And our weather patterns are shifting. These fish are figuring out that they’ve got to start doing some changes in where they live for the year. What we’re going to do today is talk about high presentation baits to go and find fish. And we’re gonna throw crankbaits today, football jigs and Carolina-rigs. And of course the ever-present pitchin jigs or pitchin craws. That’s what we’re going to do today.

Late season patterns. What to do, how to setup. And how to catch fish on crankbaits. A crankbait is a phenomenal tool to use not only as a searchbait to find fish. But as I’ve always said and many have echoed before me is, is that it’s a great tool to find the right vegetation that will hold fish as the fall progresses.

Next we’re going to talk about the presentation that’s used all over the United States. It’s called a Carolina-rig. It’s basically a sinker, a swivel, a leader, a hook and a bait. It’s a little mo. And on the Carolina-rig, the same thing. I like to keep the butt of the rod up under the arm. And work the rod tip up high. Almost about waist high. Kind of a moderate stop-and-go retrieve. But keeping the bait going is the key.

You know another great presentation that is used quite a bit across the country in different situations is the football jig. And the football jig is nothing more than a heavy leaded jig with a unique shape to it so it has good bottom contact on the bottom of the lake. The cast and retrieve is very simple. Fire it out, and what you’re doing is rod-tip down. Pick up your slack. And you just barely crawl the bait. You’re crawling the bait across the bottom of the lake. And you’re really concerned about moving the bait very slow. Pausing at times. But always keep slack-line taken up in your reel. And that’s basically it.

Flappin’ bug is the crawfish imitating creature-type of a, ah, a gliding bait that you fish Texas-rig. And I can throw a big bait in to some of this weed cover or I can go in with a smaller size. And you’ve heard anglers talk for years about cold front. Downsize your bait. You know fishing a Flappin’ bug is pretty simple. It’s weedless. You’ve got it rigged Texas-rig style. With this, tip, skin hooked, into the back of the bait. And basically it’s just like fishing a Texas-rigged worm. Throw it out. Take up the slack. Let the bait fall. Pick up the slack. Feel it tumble in the weeds. Shake it a couple of times. Reel up the slack. Let it sit. Hey. There’s a beaut. And more of this to come on Rapala HOW2TV.