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Rapala Builds on Historic ‘Wounded Minnow’ Action with Another Industry First

The No. 1 Name In Fishing Lures Introduces The ‘Evasive’ Scatter Rap®

In 1936, Lauri Rapala made history with the ‘wounded minnow’ action of the Original Floating® Rapala®. To this day, the ‘wounded minnow’ action has set the benchmark for lure design across the globe. Now, Rapala makes history once again with the patent pending, industry first ‘evasive action’ of the new Rapala Scatter Rap®.

“The Scatter Rap brings game-changing action to the water produced by an innovative and uniquely designed curved or ‘Scatter Lip,’ which creates an effortless and instant evasive swimming pattern,” explains Mike Iaconelli, Rapala and VMC® pro angler. “By varying reel speed, crankbait addicts will see an immediate sweeping action that perfectly mimics a spooked baitfish fleeing attack, moving from one side to the next - triggering reactive bites.”

Ideal for bass and other multispecies gamefish, the Scatter Rap Series is available in 14-16 classic and new color patterns that will have any game species chomping at the bit for a taste. Cast or trolled, the Scatter Lip allows the baits to swim between the five-and nine-foot water column - providing anglers with the ideal lure for multiple applications.

“The Scatter Rap Series does what no other lure can, it brings the natural scenario of a baitfish fleeing a predator to life by omitting a scattering action anytime, anywhere,” says Iaconelli. “The only difference - unlike in nature - this one doesn’t get away.”

But, Rapala didn’t stopped there. The Scatter Rap characteristics come in four favorite Rapala silhouettes all together, including the Scatter Rap® Crank, Scatter Rap® Minnow, Scatter Rap® Shad and Scatter Rap® CountDown®.

This new family of lures hasn’t just changed the angling game; it’s created a whole new one.