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Anglers Name Rapala Their No. 1 Choice For Hardbaits & Fillet Knives

Rapala is Top Hard Bait and Fillet Knife Choice... Again!

Confidence and loyalty go hand-in-hand with respected brands, but they’re not automatic. As a maker of carefully crafted hand-tuned lures and innovative fillet knives, Rapala is proud to be the number one brand, in both categories, for the sixth straight year.

This is the sixth annual survey of American anglers by Southwick Associates. The year-long research is scientifically designed and weighted to reflect all U.S. anglers.

Among hard bait options, Rapala was the most frequently purchased lure in 2011, making up 21.8 percent of all purchases!

Among fishing knives, Rapala was also the top choice, making up 25.2 percent of all purchases in 2011!

We know that our commitment to quality and effectiveness is appreciated, but we never take your loyalty for granted. Thank you– especially these days, when every penny counts– for continuing to choose Rapala. Source: 2011 Annual Report on, Southwick Associates, Inc.