This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Chrome:DownloadHelp Upgrading
FireFox:DownloadHelp Upgrading
Safari (Mac Only):DownloadHelp Upgrading
Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading
Internet Explorer (PC Only *Version 11 or higher):DownloadHelp Upgrading
Congratulations , you have successfully created a rapala.com account.
Click on your name or arrow above to access your account information and personal settings.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
Rapala is Top Hard Bait and Fillet Knife Choice... Again!
Confidence and loyalty go hand-in-hand with respected brands, but they’re not automatic. As a maker of carefully crafted hand-tuned lures and innovative fillet knives, Rapala is proud to be the number one brand, in both categories, for the sixth straight year.
This is the sixth annual survey of American anglers by Southwick Associates. The year-long research is scientifically designed and weighted to reflect all U.S. anglers.
Among hard bait options, Rapala was the most frequently purchased lure in 2011, making up 21.8 percent of all purchases!
Among fishing knives, Rapala was also the top choice, making up 25.2 percent of all purchases in 2011!
We know that our commitment to quality and effectiveness is appreciated, but we never take your loyalty for granted. Thank you– especially these days, when every penny counts– for continuing to choose Rapala. Source: 2011 Annual Report on AnglerSurvey.com, Southwick Associates, Inc.
Rapala Blog