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Rapala and AP Outdoors/Goldleaf Plastics Announce Alliance

Rapala®, the world’s favorite fishing lure and Goldleaf Plastics, Inc., the parent company of AP Outdoors, a premier provider of outdoor sporting goods, have formed a strategic manufacturing and distribution partnership effective immediately.

The two well known Minnesota-based companies, Rapala and Goldleaf Plastics, Inc., will combine forces in a hand-in-glove partnership. Goldleaf Plastics is a respected manufacturer of high quality plastic products and is known for their innovative engineering and dependable service. Goldleaf Plastics’ AP Outdoors brand offers innovative products for outdoor sports enthusiasts. Rapala is the world leader in sales, marketing and distribution of high quality branded fishing tackle. With this strategic alliance, a number of AP Outdoors products will be rebranded and sold under the Rapala name.

Bringing Rapala together with Goldleaf Plastics and its AP Outdoors brand will provide anglers with easy access to the gear needed to enjoy angling at its fullest. AP Outdoors’ product line-up perfectly complements Rapala’s legendary knife, tool and accessory offerings.

"We are excited to align our two companies," said Tom Mackin, president of Rapala USA. "Our combined product offerings will enhance both of our businesses and provide an unbeatable resource for our customers in the trade and for anglers around the world."

"Rapala is an industry leader and its products are top of the line," said V. Joel Meyer, president of Goldleaf Plastics, Inc., parent company of the AP Outdoors brand. "We are thrilled to combine our engineering and manufacturing strengths with Rapala’s strong distribution network to provide anglers with an industry-leading, all encompassing product offering."

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to a market leader in the fishing tackle industry. The Rapala brand’s functionality and high quality are known by fishermen around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

Goldleaf Plastics, Inc., is a premier sheet-plastic fabricator of custom components, products and display systems for industries nationwide. AP Outdoors, a Goldleaf Plastics’ brand, offers innovative products for outdoor sports enthusiasts who live each day with a purpose to fully experience incredible fishing, hunting, boating and other outdoor pursuits.