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Customer Service


Effective Date: August 1, 2019

As keen anglers ourselves, we absolutely love sharing in your catches and outdoor experiences through your photos tagged with #rapala and/or #sufix on Instagram. It would be a crime to not share your Rapala or Sufix experiences with other enthusiastic anglers!

Rapala USA therefore may occasionally reach out to social media users to seek permission to feature photos on our websites and social media channels. If you choose to allow us to use your social media content (“User Content”) by replying with the hashtag #yesrapala or #yessufix, you agree to these User Content Terms of Use and Rapala’s Terms and Conditions of Use.

License. You retain ownership of your User Content. You grant to Rapala and its related companies and affiliates a worldwide, perpetual, irrevocable, royalty-free, fully-paid, non-exclusive, transferable, sublicensable right to use your User Content for marketing purposes, including but not limited to on the website and/or Rapala’s social media channels and websites. Rapala may use, display, reproduce, distribute, transmit, create derivative works from, combine with other materials, alter and/or edit your User Content in any manner in their sole discretion, with no obligation to you whatsoever.

Publicity Release. You grant Rapala the right to use your username, real name, image, likeness, descriptions of you, location or other identifying information in connection with any use of your User Content. You confirm that any persons appearing in the User Content are in agreement with the use described in these Terms.

Representations. You hereby agree and represent and warrant that you (i) you own all rights in and to your User Content and/or have obtained appropriate rights and permissions from any and all other third parties who may claim any rights with respect to such User Content, (ii) you are at least 18 years of age, and (iii) Rapala and its affiliates’ use of your User Content as described herein will not violate the rights, including but not limited to copyright, trademark, patent, trade secret, privacy, publicity, moral, proprietary or other rights, of any third party, or any law, rule or regulation.

Release. You hereby release, discharge and agree to hold Rapala and its affiliates harmless from any liability related in any way to the Rapala and its affiliates’ use of your User Content.

Intellectual Property. You acknowledge and agree that you do not acquire any ownership or other rights in proprietary information and materials of Rapala by authorizing use of your User Content.

Revisions to these Terms. Rapala reserves the right to alter these User Content Terms of Use without advance notice by posting a revised User Content Terms of Use with a corresponding effective date. Accordingly, you should review the User Content Terms of Use each time you grant permission or authorization to feature your User Content.

We look forward to sharing your photos and your passion for Rapala!