-
Lost Your Password? We can help.
Enter your email address below and we'll send instructions to reset your password right to your inbox.
- |
- Email Sign Up
- |
- Dealer Locator
- |
- Customer Service
- |
-
Home
Customer Service
Legal
Web Accessibility Statement
Customer Service
- Contact
- Account Info
- Ordering & Payment
- My Order
- Shipping
- Returns & Exchanges
- Brand Warranties
- Dealer Locator / Store Finder
- Service Centers
- Product Info
- All Brand Catalogs
- Rapala Depth Chart
- Rapala Brands Parts
- Sufix Knot Tying Guide
- StrikeMaster Chipper Lite Starting Instructions
- StrikeMaster Auger Care & Maintenance
- StrikeMaster Auger Summer Maintenance
- StrikeMaster Owners Manuals
- MarCum Owners Manuals
- StrikeMaster Parts
- Discontinued Products
- Luhr-Jensen Tech Reports
- MarCum Support
- Lithium Lazer Charger Replacement
- Frequently Asked Questions
- Corporate
- Promotions
- Legal
- Videos: How to Fillet Fish
- Videos: How to Tie Fishing Knots
- Videos: How to use Rapala Scales
- Videos: Ice Fishing Product Videos
- Videos: Bass Fishing Tips and Techniques
- Arashi Spinbait (video)
- Arashi Top Walker (video)
- Arashi Vibe Lipless Crankbait (video)
- Arashi Changing Retrieve Speed (video)
- Custom HD Color Patterns (video)
- Bass Fishing Tips Using Terminator T-1 Titanium Spinnerbaits (Video)
- Bass Fishing Tips Using the Terminator Walking Frog
- HOW2TV High Percentage Lures for Late Summer (video)
- HOW2TV High Percentage Lures for Mid Summer (video)
- HOW2TV Tips & Tricks (video)
- HOW2TV Early Summer High Percentage Lures (video)
- HOW2TV High Percentage Lures for Spring (video)
- Shadow Rap-The Most Versatile Jerkbait (video)
- Storm® 360GT Searchbait™-"Keep it Simple" (video)
- Storm 360GT Searchbait - What is a searchbait? (video)
- Terminator Popping Frog (video)
- Videos: Walleye Fishing Tips & Techniques
Web Accessibility Statement
At Rapala, we feel it’s our responsibility to provide all anglers with their tools of the trade. Just as we take pride in maintaining the integrity of our lures, tackle, and accessories, we are committed to providing the ability for all to access our top-of-the-line products on our website.
Our Accessibility Initiative
We recognize that accessibility is a journey, and we are committed to continually enhancing the accessibility of our site. We’ve adopted the Web Content Accessibility Guidelines (WCAG) 2.0 Level A + AA as our guide for this endeavor. Here you can find just some of the ways we’ve incorporated accessibility into our Rapala community:
- Continual monitoring and testing for accessibility
- Dedicating resources to continuous accessibility improvements
- Engaging with industry-leading accessibility consultants to assist with testing, remediation, and validation
We are Here for You
If you have any questions, concerns, or feedback to improve the accessibility of Rapala, please contact us using the information below:
- Contact us using our online form
- Email us at websupport@rapalausa.com
General Guidance on Accessibility Statements:
- Don’t make people search for accessibility - put it on the landing page in the header/footer and searchable on the page, and perhaps in more than one location (linked), as well as easily navigable via keyboard only
- The accessibility page must be completely accessibility at all times
- Ensure search terms of accessibility, a11y, JAWS, NVDA, etc. link to the accessibility page
- Responding with speed and empathy to this feedback channel is an absolute requirement for customer satisfaction and potential complaint or lawsuit avoidance. Quickly ensure the customer is made whole, forward issue to IT for remediation, track to completion, and provide updates to the customer as things progress.
Last Updated: 10/15/2020