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Customer Service

Web Accessibility Statement

At Rapala, we feel it’s our responsibility to provide all anglers with their tools of the trade. Just as we take pride in maintaining the integrity of our lures, tackle, and accessories, we are committed to providing the ability for all to access our top-of-the-line products on our website.

Our Accessibility Initiative

We recognize that accessibility is a journey, and we are committed to continually enhancing the accessibility of our site. We’ve adopted the Web Content Accessibility Guidelines (WCAG) 2.0 Level A + AA as our guide for this endeavor. Here you can find just some of the ways we’ve incorporated accessibility into our Rapala community:

  • Continual monitoring and testing for accessibility
  • Dedicating resources to continuous accessibility improvements
  • Engaging with industry-leading accessibility consultants to assist with testing, remediation, and validation

We are Here for You

If you have any questions, concerns, or feedback to improve the accessibility of Rapala, please contact us using the information below:

General Guidance on Accessibility Statements:

  1. Don’t make people search for accessibility - put it on the landing page in the header/footer and searchable on the page, and perhaps in more than one location (linked), as well as easily navigable via keyboard only
  2. The accessibility page must be completely accessibility at all times
  3. Ensure search terms of accessibility, a11y, JAWS, NVDA, etc. link to the accessibility page
  4. Responding with speed and empathy to this feedback channel is an absolute requirement for customer satisfaction and potential complaint or lawsuit avoidance. Quickly ensure the customer is made whole, forward issue to IT for remediation, track to completion, and provide updates to the customer as things progress.

Last Updated: 10/15/2020