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About Rapala
Fast Facts
- • The correct pronunciation of Rapala® is Răp-a-la.
- • Sold in over 140 countries around the world
- • 26 Rapala® VMC® distribution companies
- • Factories in Finland, France, Ireland, Estonia, and China
- • World’s leading brand of fishing lures
- • Manufacture approx. 20 million lures a year
- • Rapala® is the only brand to cover multiple fishing tackle categories (lures, knives, hooks, storage, tools, accessories, etc.)
- • More world record fish caught on Rapala® Lures
- • Rapala® is the only company in the world to mass produce fishing lures made of wood (balsa)
- • Each Rapala® lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
- • Each Rapala® lure features up to 12 coats of durable paint and epoxy
- • 1936 Lauri Rapala® makes his first lure out of cork
- • 1959 Normark® is established and starts distributing Rapala® lures in the US
- • 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala®