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Fast Facts

  • • The correct pronunciation of Rapala® is Răp-a-la.
  • • Sold in over 140 countries around the world
  • • 26 Rapala® VMC® distribution companies
  • • Factories in Finland, France, Ireland, Estonia, and China
  • • World’s leading brand of fishing lures
  • • Manufacture approx. 20 million lures a year
  • • Rapala® is the only brand to cover multiple fishing tackle categories (lures, knives, hooks, storage, tools, accessories, etc.)
  • • More world record fish caught on Rapala® Lures
  • • Rapala® is the only company in the world to mass produce fishing lures made of wood (balsa)
  • • Each Rapala® lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
  • • Each Rapala® lure features up to 12 coats of durable paint and epoxy
  • • 1936 Lauri Rapala® makes his first lure out of cork
  • • 1959 Normark® is established and starts distributing Rapala® lures in the US
  • • 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala®