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About Rapala
School of Outdoor Sports
About School of Outdoor Sports
The School Of Outdoor Sports is dedicated to reversing well-documented trends of declining participation in the traditional outdoor sports of fishing, hunting, and recreational shooting. The School Of Outdoor Sports is on a mission to inspire people to try fishing, hunting and/or shooting, and to teach them the basics so they find success right away.
Mark Strand, the founder and creator of the School of Outdoor Sports, developed the School "because it didn't exist, and we need it," he says. "If we are going to ever reverse the trend of declining participation in fishing, hunting, and shooting, we need the elementary school for these activities. We need one place where beginners, regardless of age, can learn the basics quickly. I believe beginners need to experience a level of success, right away, so they can see whether these sports are for them. I believe we need to encourage beginners to sample any aspect of these sports, then help them meet success in all of them, so they can freely decide for themselves what they like best.">