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We Are Ice Force

Once in a great while, powerful forces assemble to make history as an extraordinary unit. It happened on Halloween in 1991 when a trifecta of weather systems merged to create the Perfect Storm. Long before, during World War II, the United States joined forces with Western European countries and Russia to become the victorious Allied Forces. In both cases, the whole was greater than the sum of the parts.

Something similar is brewing in ice fishing, and we call it Ice Force. In simple terms, the most premium and respected brands in their individual categories have harmonized.

Ice fishing, perhaps more than any other outdoors pursuit, is founded on a system of unique components - in this case electronics, augers, shelters and accessories - coming together synergistically to make the whole. Ice Force is this whole.

It begins with the most trusted name in fishing, Rapala. The iconic Jigging Rap is the Stradivarius of ice fishing lures. Sufix, a Rapala brand, has quickly made its mark in the hardwater world. And the new Sufix 832 ICE is poised to redefine superline performance in wintry weather.

The undisputed leader in ice fishing sonar and underwater viewing, MarCum Technologies, plays the pivotal electronics role in Ice Force. Last season, the LX-7 forever changed angler expectations in ice fishing sonar with its digital display and infinite features. This season’s LX-9 takes another step toward ice fishing immortality.

StrikeMaster and Mora of Sweden are household, hole-drilling names in ice fishing. They, too, have teamed with Ice Force. Since 1948, StrikeMaster has been finding the underside of ice with confidence and trustworthiness. For ice fishing 2012-13, the artisan engineers tender the Lazer™ Synthetic Ultra-Lite and Honda 35cc LITE™, respectively, the ultimate achievements in hand and power auger design.

The greatest network of trusted ice fishing brands has gathered to offer anglers the perfect system. Choose to own one of the Ice Force brands, and we can promise that you’ve made the perfect decision.