This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading


At Rapala, we are proud to be associated with the top brands in the fishing industry, From professional anglers on the tournament circuit to families on vacation, our affilites help us enrich the sport of fishing for millions of anglers. Our affiliates help Us ensure the future of sport fishing worldwide by promoting fishery conservation and by educating and exposing future generation of anglers to fishing so that they too can discover the greatest of all lifetime sports.