This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading

Rockin' Shad

The Rockin’ Shad is a versatile, productive lure that amateurs and pros both agree should be a staple in your tackle box. The Rockin’ Shad works in shallow and deep water and around structure. It works whether you’re burning it across the flat on a retrieve or rippin’ it out of the weeds. And it works on all kinds of fish species, to help you put more fish in the boat.

Sort By:

Image Size:

Viewing 1 - 1 Results
Out Of Stock

The Rockin’ Shad can be fished slow or fast, without rolling or turning sideways. This lure keeps working for you on the drop, too, shimmying and rocking as it descends on the slack line. A loud, multi-ball cadence rattle, 3D holographic eyes and premium VMC hooks round out the Rockin’ Shad’s fish-catching features. Available in 2-1/2” and 3” and a large variety of colors and patterns to match the forage of your target species.