This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading

SHOP Rapala

Fishing Reels

Rapala’s Shift series of fishing reels is lightweight and packed with performance features. These reels have all the bells and whistles that the pros look for, while also doubling as superb all-around, multi-purpose reels for weekend warriors. The Shift series features a baitcasting reel and spinning reel. Pair them with Rapala’s Concept Ti series of fishing rods and you’ve got yourself one of the lightest, strongest outfits available.

Sort By:

Image Size:

Viewing 1 - 2 Results

Shift Baitcasting reels weigh in at just 6 ounces. A 6.5:1 high speed gear ratio allows for a super quick retrieve and a custom machined swept star drag helps you play in that fish just right. A lightweight, high-inertia aluminum V-Spool, magnetic brake system, and Sure-Set Instant Anti-Reverse deliver trouble-free casting and hook setting. The Shift Spinning Reel is lightweight, yet rock solid enough to take down just about any freshwater fish. It features a large arbor spool design for increased casting distance and line capacity and an ultra smooth multi-disk drag system. Sure-Set Instant Anti-Reverse, exclusive Rapala bail trip mechanism and oversized diameter bail arm are just a few of the other features that make this an outstanding spinning reel.