This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders
or inquiries from outside of the United States. To find the correct website for your region, click here.

We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on

We have detected that you're using This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.

Chrome:DownloadHelp Upgrading

FireFox:DownloadHelp Upgrading

Safari (Mac Only):DownloadHelp Upgrading

Microsoft Edge (PC Only *Requires Microsoft 10 or higher):DownloadHelp Upgrading

Internet Explorer (PC Only *Version 11 or higher): DownloadHelp Upgrading

SHOP Rapala

Rods & Reels

Premium rods and reels with premium components don’t have to come at a premium price. Rapala® fishing rods and reels are some of the lightest and most efficient available anywhere today. Superior construction and componentry make each rod and reel both a work of art and a workhorse that will help you pull in more fish day after day, year after year.

Sort By:

Image Size:

Viewing 1 - 4 Results

Rapala Concept Ti Casting and Spinning rods begin with state of the art NTi2 Nano-Resin Technology Composites blanks. Power Taper Construction delivers extra-fast action. Fuji SK2 reel seats, Fuji K-Series Guides, and Fuji SiC guide rings complete the package for some of the lightest, strongest, most accurate fishing rods you can buy. The Shift Baitcasting reels (available in left- or right-handed models) are lightweight, with a super fast retrieve gear ratio and superior fish stopping drag system. The Shift Bait Spinning reel is a stronger, more reliable and efficient reel thanks to its all-metal body. A large arbor spool design, multi-disk drag system and exclusive Rapala bail trip mechanism sweeten the deal.