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SHOP Rapala


Get a fishing gift between $50 - $100 that any fisherman or woman would love to have! Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by anglers in over 140 countries worldwide. That’s why Rapala gifts and gear are the ones that get used.

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Shop from our wide array of fishing items like our most popular lures, must-have gear, can’t-live-without tools and clothing. We even have video games—Rapala Pro Bass Fishing for Wii U and Rapala for Xbox 360 Kinect. Whatever the angler on your list is into, you’ll find the perfect gift at Rapala.