The Rapala Pro Staff is truly the Mount Rushmore of Anglers. With their expertise in a wide variety of fishing techniques, Rapala relies on their feedback and direction to provide the best fishing lures and accessories possible.

Here's how to mentally approach a day of fishing, according to the Rapala Pro Staff: Never get down as the hours go by without success. But be constantly experimenting, and keeping mental notes on what types of spots you've been fishing, and what presentations you've been using. Don't think about how long it's been since you've caught a fish, think about how much closer you are to catching your next fish, as you eliminate unproductive spots and methods.